Mohit Meghani

Developed a marketing dashboard tracking 14+ KPIs and optimized underperforming campaigns; designed a 15-day automated CLM funnel engaging 10K+ leads daily and improved qualified leads by 1.4% through A/B testing and segmentation.

Conducted primary research with 134 retailers and 14 distributors leading to competitive analyses and GTM recommendations that produced 8 product ranges and pricing models establishing MRP and WSP.

Managed multi-platform social media and created content to boost engagement and brand awareness while engaging former patients to generate leads and gather feedback.

Drove a 23% increase in new customer foot traffic and raised average bill value by 8% through optimized product placement and targeted promotions, while reducing dead stock by 11% via inventory strategies.

Boosted app downloads and web traffic through paid and organic social strategies and optimized Google Ads targeting to improve ad performance and reduce advertising costs.

Activities and societies: Member, Sankalp; coordinated annual theatre production and secured sponsors.

Pursuing an MBA (PGDM-C) focused on marketing and brand strategy with coursework and projects in campaign management and consumer insights.

Completed a Bachelor’s in Business Administration with focus on business fundamentals and marketing-related coursework.

Completed Class XII under the Karnataka Board with pre-university coursework preparing for undergraduate studies.

Completed Class X under the CISCE curriculum with foundational academics and extracurricular participation.