Cédric Ramchelawon
@cdricramchelawon
I drive HORECA channel growth through partnerships, leads, and sales execution.
MauritiusWhat I'm looking for
I’m a HORECA Channel Manager focused on building strategic partnerships and converting sales leads into new business. I’ve delivered measurable growth, including a 50% increase in sales revenue over 12 months by establishing key hotel and restaurant client relationships.
I manage channel execution end-to-end—overseeing Arla and Arla Pro listings with monthly accuracy reviews, delivering sales trainings, and keeping product knowledge sharp to support winning strategies. I also develop and execute channel sales plans to expand into new markets.
I’m performance-oriented and process-driven, streamlining communication between internal teams and channel partners to improve sales efficiency. I conduct regular partner performance reviews to identify improvement opportunities and growth potential.
Earlier in my career, I consistently met and exceeded targets as a Channel Executive, forecasting growth trends from buying behavior and strengthening customer satisfaction through faster response and clearer communication. I bring strong negotiation, market coverage discipline, and team leadership to every sales cycle.
Experience
Work history, roles, and key accomplishments
HORECA Channel Manager
BrandActiv
Dec 2023 - Present (2 years 5 months)
Achieved a 50% increase in sales revenue over 12 months by establishing strategic partnerships with hotel and restaurant clients in the HORECA sector. Managed Arla and Arla Pro listings, converted sales leads into new business, and developed channel growth plans.
HORECA Channel Executive
BrandActiv
Dec 2021 - Nov 2023 (1 year 11 months)
Met and exceeded targets and growth metrics for assigned HORECA budgets by developing partner solutions to win new business. Forecasted growth based on buying behavior and improved customer satisfaction by streamlining communication and response times.
HORECA Sales Supervisor
ABC Foods
Jan 2018 - Nov 2021 (3 years 10 months)
Ensured continuous sales growth and expanded market coverage through consistent execution and daily operational support. Prepared monthly stock forecasts for ordering, liaised with suppliers to negotiate rates, and supported development of new products.
HORECA Sales Representative
ABC Foods
Sep 2014 - Dec 2017 (3 years 3 months)
Collaborated with the sales team to achieve target results and expand the HORECA customer base through cold calling, networking, and relationship building. Improved client satisfaction by addressing concerns promptly and delivering exceptional service.
Education
Degrees, certifications, and relevant coursework
Curtin University / Charles Telfair Institute
Master of Arts, International Business
2016 - 2018
Master of Arts in International Business from Curtin University / Charles Telfair Institute (Moka), completed between 2016 and 2018.
University of Technology Mauritius
Bachelor of Science, Tourism and Hospitality Management
2011 - 2014
Bachelor of Science in Tourism and Hospitality Management from the University of Technology Mauritius (La Tour Koenig), completed between 2011 and 2014.
Imperial College
SC and HSC, Secondary Education
2003 -
SC and HSC studies at Imperial College (Curepipe) starting in 2003; end date not specified.
Availability
Location
MauritiusAuthorized to work in
Job categories
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