Open to opportunities

Gerdaline Malan

@gerdalinemalan

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Strategy & Operations | Customer Experience l Commercial Strategy l

Mauritius

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What I'm looking for

I'm open to international remote and relocation opportunities.

Strategic and commercially minded business leader with 20 years' experience connecting customer, commercial and operational thinking to drive business performance across diverse products, brands, markets and business environments.

Experienced across P&L management, business operations, operational improvement, customer strategy, retail, brand and marketing, procurement, people leadership, projects and cross-functional transformation, with experience across regional and international business environments.

Brings a broad business perspective, identifying opportunities and gaps across functions and translating strategic priorities into practical, customer-focused and omnichannel action.

Graduated with an International Master's in Neuromarketing & Customer Experience, with a focus on Growth Strategy. Key study areas include Consumer Behaviour & Neuroscience, Customer Experience Strategy, Brand Strategy & Positioning, Data Analytics, Digital Marketing and Business Strategy.

Experience

Work history, roles, and key accomplishments

Retail Manager

Grays Inc. Ltd

Jan 2022 - Jun 2024 (2 years 5 months)

Directed commercial, operational, brand and marketing strategy across 11 premium retail outlets nationwide with full P&L accountability. Led a 44-member multicultural team and exceeded sales forecast by 34% in both 2022 and 2023.

Marketing, Strategy, Consulting, Projects, Business Improvement

Various Companies

Jan 2020 - Dec 2022 (2 years 11 months)

Delivered project-based consulting and support across marketing, customer communication, business information, operational processes, product presentation and strategic initiatives for organisations in South Africa and Mauritius.

Marketing Strategy Consulting Project Business Improvement Client Communication Business Information Operational Processes Product Presentations

Business Unit Manager | Marketing & Brand Manager

Voltex (Pty) Ltd

Sep 2014 - Dec 2019 (5 years 3 months)

Managed the West Coast business unit with responsibility for P&L, multimillion-rand budget and stock holding. Delivered consistent 17% year-on-year growth and reduced stock losses from approximately R150,000 to a maximum of approximately R5,000.

Business Management P&L Commercial Operations Strategy Financial Reporting KPI Analysis Budgeting Procurement Stock Management Marketing Brand PR Events Customer Strategy Coaching Multicultural Teams Supplier Negotiation Cost Optimization

Marketing Manager

Mustard Seed Relationship Marketing

Sep 2011 - Aug 2014 (2 years 11 months)

Led marketing, branding, strategic communication and customer-engagement activities for Weskus Mall and its 80 retail stores. Won the regional Diamond Arrow Award for Economic Growth & Development and the National Silver Footprint Award for Sales & Promotions and Staff Development.

Marketing Strategy Brand Customer Experience Retail Campaigns Loyalty Events Stakeholder Communication Agency Relationships ROI Competitive Analysis Budget Management performance reporting Team Leadership

Office Manager

La Baleine Luxury Accommodation

Jan 2010 - Dec 2011 (1 year 11 months)

Managed office operations and administrative functions for a luxury accommodation provider.

Office & Projects Administrator

SL Professional Developers

Jan 2006 - Dec 2010 (4 years 11 months)

Provided administrative and project support for a professional development company.

Internal Sales Representative

Stewarts & Lloyds Trading

Jan 2003 - Dec 2006 (3 years 11 months)

Handled internal sales activities for a trading company.

Office Manager & Executive Assistant to Directors

International Management Company

Provide strategic executive support to four Directors while driving operational improvement, cost optimisation, culture and cross-functional business initiatives. Lead office operations and serve as an ISMS & ISO Board Member.

Strategic Operations Business Improvement Operational Excellence Executive Support Supplier Management Process Reviews Resource Optimization Cultures Onboarding Employee Engagement Performance Management ISMS ISO Board Reporting Management Reporting Presentation Skills Cross functional Coordination

Education

Degrees, certifications, and relevant coursework

VIU

International Master's, Neuromarketing & Customer Experience

2025 - 2026

Graduated with an International Master's in Neuromarketing & Customer Experience, focusing on Growth Strategy. Key study areas included Consumer Behaviour & Neuroscience, Customer Experience Strategy, Brand Strategy & Positioning, Data Analytics, Digital Marketing and Business Strategy.