Open to opportunities

Cassie Pegram

@cassiepegram

Enterprise sales director at SIGGA who closed the company's largest deal within four months.

At SIGGA, I closed the company’s largest deal within four months of joining and achieved an average annual contract value of $450,000. I sell mobile and predictive maintenance solutions to C-suite executives, aligning them with Industry 4.0 and digital transformation initiatives.

Previously, I sold industrial AI solutions at Datch.io and interactive mutual action plans at Recapped.io, where I helped develop a repeatable proof-of-concept process with an 85% win rate. I’ve also sold education software, B2B financing solutions, and solar installations, including personally selling over $1 million in solar installations in less than a year.

Experience

Work history, roles, and key accomplishments

Current

Director of North America Sales

Current

Sigga

Apr 2024 - Present (2 years 6 months)

Closed the largest deal in company history within four months and achieved an average annual contract value of $450,000. Sell directly to C-suite executives, aligning mobile and predictive maintenance solutions with Industry 4.0 initiatives.

MEDDPICC Mutual Action Plan C suite Engagement Deal Negotiation Pipeline Development Industry 4.0 Digital Transformation Salesforce HubSpot LinkedIn Sales Navigator Gong.Io SalesLoft Outreach ZoomInfo Slack Calendly Heap

Senior Enterprise Account Executive

Datch.io

Mar 2024 - Apr 2024 (1 month)

Promoted to Senior Enterprise Account Executive within first year by exceeding sales targets and increasing annual contract value. Prospected enterprise manufacturers for industrial AI solutions and managed complex sales cycles.

Enterprise Sales Prospecting Complex Sales Cycles Discovery Calls MEDDPICC Account Based Marketing Manufacturing AI Solutions

Enterprise Account Executive

Datch.io

Mar 2023 - Mar 2024 (1 year)

Focused on sales growth for global companies in manufacturing, nuclear, utility, and aerospace industries. Developed pipeline through Account Based Marketing and traveled to manufacturing events nationwide.

MEDDPICC Account Based Marketing Pipeline Development Manufacturing Industry 4.0 Salesforce HubSpot LinkedIn Sales Navigator Gong.Io SalesLoft Outreach ZoomInfo Slack Calendly Heap

Account Executive

Recapped.io

Feb 2022 - Mar 2023 (1 year 1 month)

Top performer with highest close rate of 32%. Sold and coached VPs of Sales and CROs on interactive mutual action plans, and worked with CEO to generate new business.

Mutual Action Plan Sales Coaching POC Process Management PLG Go To Market Salesforce HubSpot LinkedIn Sales Navigator Gong.Io SalesLoft Outreach ZoomInfo Slack Calendly Heap

Account Executive

EdConnective

Sep 2021 - Feb 2022 (5 months)

Sold educational coaching software to K-12 schools and districts. Worked with Customer Success teams to onboard clients and resolve problems, with all closed deals self-sourced.

Education Software Sales Customer Onboarding Customer Relationship Management Self Sourcing Salesforce HubSpot LinkedIn Sales Navigator Gong.Io SalesLoft Outreach ZoomInfo Slack Calendly Heap

Inside Sales Representative

West Creek Financial Holdings Inc

Oct 2020 - Aug 2021 (10 months)

B2B Fintech startup selling financing software solutions to small and medium businesses. Completed 60 outbound calls per day with a 30% conversion rate and consistently exceeded quota.

B2B Sales Outbound Calls Lead Conversion Fintech Salesforce HubSpot LinkedIn Sales Navigator Gong.Io SalesLoft Outreach ZoomInfo Slack Calendly Heap

Co-owner and Co-founder

Solarfield Illinois, LLC

Oct 2019 - Oct 2020 (1 year)

Co-founded a business as an authorized dealer of CR Solar Installations. Developed business and marketing plans, prepared financial reports, and managed a small team of reps.

Business Development Marketing Financial Reporting Team Management Solar Sales

Solar Sales Manager

CR Solar Installations

Jun 2018 - Oct 2019 (1 year 4 months)

Direct sales and marketing of residential and commercial solar installations. Personally sold over $1 million in less than a year and boosted company's monthly sales by 40%.

Direct Sales Marketing Solar Installation Revenue Strategy Customer Engagement Lead Conversion