Open to opportunities

Cary Reyes

@caryreyes

CRM & lifecycle email specialist. Led 10k+ contact migration, 45% open rate campaigns. Open to remote/hybrid roles in CRM or email marketing.

United Kingdom

Message

What I'm looking for

I'm looking to own CRM and lifecycle email end-to-end at a scaling startup — ideally Series B/C, where there's real scope to build systems and drive measurable growth. I thrive in lean teams with clear ownership and autonomy. Open to remote or hybrid. Most excited by companies where marketing is treated as a commercial driver, not a support function.

m a CRM and lifecycle email marketing specialist with experience working in fast-paced startup environments. My core strengths sit at the intersection of marketing operations and campaign execution — I'm equally comfortable configuring a CRM from scratch as I am building and optimising email sequences that actually convert.

Most recently, I led a full CRM migration from HubSpot to Pipedrive, moving a 10,000+ contact database while rebuilding segmentation and lifecycle logic from the ground up. Alongside that, I developed and managed lifecycle email campaigns that consistently achieved a 45% open rate — well above industry benchmarks.

Earlier in my career I worked on B2B content and LinkedIn strategy for FTSE 100 and Fortune 500 clients, which gave me a strong foundation in understanding how marketing sits within a broader commercial context.

I'm now looking for remote or hybrid roles where I can own the CRM and email marketing function within a scaling startup — ideally Series B or C stage, where there's real scope to build infrastructure and drive measurable growth.

Outside of work, I play basketball and someone who genuinely enjoys the analytical side of marketing just as much as the creative.

Experience

Work history, roles, and key accomplishments

Current

Freelance Digital Marketing Consultant

Current

Independent

Jan 2022 - Present (4 years 3 months)

Used Google Analytics and keyword research to identify category trends and produced two promotional content pieces and website articles for outdoor and hiking initiatives. Managed social media and website content via WordPress, creating campaigns that increased Facebook followers by 130% and improved Instagram engagement by 250%.

WordPress Campaigns Google Analytics Keyword Research SEO Content Marketing

Current

Digital Marketing Consultant

Current

Freelance

Jan 2022 - Present (4 years 3 months)

Analyzed Google Analytics and keyword data to identify category trends, creating two promotional content pieces and website articles for Outdoor and Hiking initiatives. Built four social campaigns that increased Facebook followers by 130% and Instagram engagement by 250%, using WordPress.

Google Analytics Keyword Research Content Marketing SEO WordPress Social Media Campaigns Audience Analytics Website Content Performance Reporting performance reporting

Digital Marketing Executive

Ooodles

Feb 2025 - Mar 2026 (1 year 1 month)

Optimised email and campaign performance to increase ROI by 35% while sustaining conversion traffic. Led a HubSpot to Pipedrive CRM migration, exporting and integrating 10,000 contacts, and delivered targeted email campaigns with a 45% average open rate and 15% RSVP rate.

HubSpot Pipedrive Email Marketing Marketing Automation Data Mapping Campaign Optimization

Team Lead

BrightSparks

Jan 2023 - Jan 2025 (2 years)

Coordinated busy bar and restaurant operations across multiple venues, helping maintain high levels of organisation. Supported fast-paced service demands for locations including Wembley and Stamford Bridge.

Team Leadership Multi Venue Operations Operational Coordination Shift Coordination

Digital Marketing Intern

Breakthrough Global

Jan 2024 - Nov 2024 (10 months)

Produced LinkedIn articles and programme briefs for FTSE 100 and Fortune 500 clients, generating 31,265 impressions. Built monthly audience performance reports for Spotify and YouTube, and delivered short- and long-form video across Instagram, YouTube, and LinkedIn, totaling 192 hours of watch time.

LinkedIn Content B2B Copywriting Audience Analytics Spotify & YouTube Metrics Video Production Instagram YouTube Content Reporting Performance Insights

E-commerce Business Owner

C’s Bodega

Jan 2019 - Jan 2023 (4 years)

Achieved 5-star ratings with 300+ orders across eBay and Facebook Marketplace, then transitioned to Amazon FBA in 2023. Wrote high-converting, SEO-focused product descriptions and generated £1,800 in sales in the first month of implementation while refining pricing based on competitor data.

Amazon FBA Marketplace Selling SEO Product Copy Product Listing Optimization Pricing Strategy Competitor Research Sales Performance E Commerce Operations

Customer Experience Associate

Fortnum & Mason

Jun 2022 - Oct 2022 (4 months)

Delivered high-standard customer service in a luxury retail environment while maintaining brand standards in a high-volume setting. Represented the brand consistently under demanding, customer-facing conditions.

Customer Service Luxury Retail Customer Facing Service quality

Marketing & Communications Intern

Wisard

Jun 2021 - Jul 2021 (1 month)

Implemented a content marketing strategy that increased consumer reach by 38% and engagement by 22% within 30–90 days. Supported planning and execution of marketing initiatives to drive digital performance.

Content Marketing Digital Marketing Strategy Campaign Planning Audience Engagement Performance Tracking Copywriting Social Digital Promotion

Sales Associate

Trespass

Apr 2018 - Jun 2019 (1 year 2 months)

Coordinated seasonal sales and promotional campaigns, contributing to a 30% increase in overall sales during promotional periods. Supported the execution of in-store sales activity aligned to seasonal planning.

Retail Sales Campaign Execution Sales Support

Education

Degrees, certifications, and relevant coursework

Oxford Brookes University

BSc Business and Management, Business and Management

Grade: Upper Second Class Honours

Activities and societies: First class grades (70%+) in multiple modules, including Foundations of Marketing, Applied Financial Skills, and Leading and Managing Change.

Completed a BSc in Business and Management with Upper Second Class Honours, including modules such as Foundations of Marketing, Applied Financial Skills, and Leading and Managing Change.