Open to opportunities

Harreet Kaur Saini

@harreetkaursaini

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Data-driven digital marketing executive optimizing SEO, CRM, and performance campaigns with AI-enhanced insights.

United Kingdom

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What I'm looking for

I’m looking for a data-driven digital marketing role where I can grow performance through SEO, paid media, and CRM—using AI to automate reporting, run A/B tests, and partner cross-functionally to deliver measurable CAC/ROAS and revenue impact.

I’m a data-driven digital marketing professional with experience managing multi-channel campaigns, performance marketing, SEO, and CRM initiatives. I translate campaign data into actionable insights to improve engagement, conversions, and measurable growth.

Most recently at British Red Cross, I improved blog engagement by 30% and increased email engagement and conversion rates through targeted A/B testing using HubSpot and Google Analytics. I also optimized website content via Umbraco while aligning with brand guidelines, WCAG accessibility, and GDPR to support SEO and user experience gains.

At Makeke.shop, I ran growth strategies across app and TikTok, increasing trial sign-ups by 15% through paid media targeting. I managed Meta and Google Ads performance, optimized CRM and owned channels to lift engagement by 25%, and used AI tools to enhance reporting and audience targeting.

Earlier roles at Rossari Biotech Limited and Armoury International strengthened my full-funnel marketing and stakeholder leadership—boosting website traffic by 25%, delivering a 30% engagement uplift, and driving a 20% increase in lead generation via Mailchimp while tracking leads in Salesforce. I enjoy partnering across internal teams and agencies to deliver results in fast-paced environments.

Experience

Work history, roles, and key accomplishments

Digital Marketing Executive

British Red Cross

Aug 2024 - Oct 2025 (1 year 2 months)

Conducted SCORM compliance reviews in Moodle and improved course accuracy, boosting blog engagement by 30% and enhancing site-wide user experience. Managed SEO and email performance using Ahrefs, Google Search Console, HubSpot, and GA4, improving engagement by 25% through targeted A/B testing.

SCORM Moodle HubSpot GA4 A B Testing Ahrefs Google Search Console Umbraco Jira

Growth Marketer

Makeke.shop

Apr 2024 - Jul 2024 (3 months)

Implemented growth marketing strategies for the app and TikTok, managing paid campaigns by customer segment and driving a 15% increase in trial sign-ups. Optimized CRM, email, and app notification messaging to improve engagement by 25% and managed Meta/Google Ads performance to raise CTR and reduce cost per lead.

Growth Marketing Meta Ads Google Ads CRM Marketing Email Marketing Notifications Audience Targeting Performance Optimization Trial Conversion

Casual Sales Assistant

Sports Direct

Jul 2023 - Aug 2023 (1 month)

Provided exceptional customer assistance by understanding customer needs and making personalized product recommendations. Supported in-store customer service activities in a fast-paced retail environment.

Personalized Recommendations Retail Customer Service Communication In Store Service

Customer Service Assistant

Sainsbury’s

Dec 2022 - Jan 2023 (1 month)

Managed self-checkout by assisting customers with payments and troubleshooting technical issues to ensure smooth service. Delivered clear support to customers during checkout and resolved concerns efficiently.

Payment Support Troubleshooting Customer Service Problem Solving

Marketing Account Executive

Rossari Biotech Limited

Jun 2020 - Jun 2022 (2 years)

Improved website performance by boosting traffic 25% through on-page SEO and keyword research, reducing bounce rate. Led national multi-channel full-funnel B2C and B2B campaigns across digital, print, and in-store channels, increasing engagement by 30% and delivering measurable brand lift.

On Page SEO Keyword Research Full Funnel Marketing Event Marketing Team Leadership

Marketing Account Executive

Armoury International

May 2019 - May 2020 (1 year)

Partnered with B2B clients to build growth strategies that increased customer satisfaction and retention by 15%. Delivered measurable operational improvements and ran end-to-end email lead generation campaigns with Mailchimp, increasing lead generation by 20%.

Growth Strategy Data Analysis Mailchimp Market Research Team Leadership