Alex Henning

Directed end-to-end sales and business development efforts, managing strategic planning, team leadership, and client growth initiatives to deliver revenue and profitability goals across key accounts. Closed $3M in recurring revenue through contract negotiations and retention efforts. Expanded product footprint within four priority accounts, contributing $10M in incremental revenue growth.

Oversaw a $125M sales portfolio across three business units: Branded, Private Label, and Retail Food Service. Managed sales execution and team performance across 60+ retail accounts and 340+ SKUs. Designed and operationalized a national broker collaboration model for the Food Service channel.

Managed $80M in annual revenue across the Midwest/Central region for siggi’s and Stonyfield brands. Coordinated planning and execution across marketing, supply chain, planning, and finance teams. Secured gains in product assortment and protected category share.

Coordinated sales efforts for the siggi’s brand across Publix, Harris Teeter, Target, and Meijer, generating $26M in annual revenue. Focused on delivering accurate forecasts, improving execution, and strengthening retail partnerships. Reassessed broker strategy at Target, resulting in improved in-store execution and reduced representation costs.

Served as the primary point of contact for Meijer on yogurt and water portfolios, overseeing $65M in annual sales. Directed account-level P&L, setting revenue goals, managing trade budgets, and leading internal demand forecasting. Presented data-backed recommendations to buyers, securing new item listings and negotiating pricing structures.

Directed financial operations and trade execution for WhiteWave Foods’ $800M Grocery East division. Partnered closely with senior sales leadership to guide forecasting, spending, and performance tracking across 20+ sales leaders. Led annual planning cycles, S&OP forecasting, and objective setting, creating scalable tools that improved accuracy and accountability.

Managed end-to-end category strategy across five Direct Store Delivery (DSD) grocery businesses generating $340M in annual revenue. Directed product mix, pricing architecture, promotional programs, and in-store merchandising while owning full P&L responsibility. Built and maintained vendor partnerships to drive growth and ensure alignment on financial goals and innovation.

Oversaw financial planning and forecasting for $450M in annual revenue across five high-volume dairy categories. Partnered with the Buyer to co-lead category strategy and improve performance across 480+ SKUs. Conducted margin analysis, sales diagnostics, and inventory optimization to strengthen category profitability and inventory turns.

Served as a strategic advisor to planning and buying teams on weather-sensitive categories, supporting merchandise and inventory decisions across seasonal businesses. Partnered with Planning Directors, Buyers, and Analysts to shape inventory tactics for climate-impacted assortments. Delivered insights that informed replenishment models and allocation plans during peak demand shifts.

Oversaw inventory planning for 320+ Sporting Goods SKUs, supporting $225M in annual sales across both import and domestic supply chains. Coordinated purchasing and flow of goods with over 40 suppliers while aligning operations with merchandising priorities. Led forecasting with merchant teams and connected vendors to maintain in-stock levels and maximize inventory turnover.

Studied selling and sales management principles. Gained expertise in strategic sales, business development, and client relationship management.