Open to opportunities

Max Wunderle

@maxwunderle

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C-suite sales and marketing leader driving revenue growth in CPG and retail channels.

United States

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What I'm looking for

I seek senior commercial leadership roles where I can drive revenue growth, scale teams, transform go-to-market strategies, and build long-term customer partnerships.

I am a results-oriented C-suite sales and marketing leader with extensive experience growing revenue and building high-performance teams across CPG, retail and specialty channels. I have led commercial strategy, P&L ownership, and large sales organizations, delivering measurable gains such as double-digit account growth, margin expansion, and successful channel reintroductions for iconic brands.

Throughout my career I’ve transformed go-to-market models, launched thousands of SKUs, and scaled ecommerce and alternative channels—growing Amazon 1P from $400K to $29M and expanding new customer bases via marketplaces. I partner cross-functionally to align commercial execution with strategic priorities and develop talent to sustain long-term customer partnerships.

Experience

Work history, roles, and key accomplishments

SVP, Sales

Entertainment Earth

Oct 2024 - Sep 2025 (11 months)

Led B2B sales, client services, and account management for a pop culture collectibles distributor; directed 25+ sales professionals and drove $250M+ in consumer sales across 6,000+ global accounts while increasing annual volume 9% and expanding margins 4%.

B2B Sales Team Leadership Sales Operations Forecasting Key Account Management Revenue Growth

Chief Commercial Officer

Toysmith

Oct 2019 - Oct 2024 (5 years)

Led commercial strategy and new product introductions of 1,000+ SKUs driving $100M+ in consumer sales; transitioned sales model from 1099 reps to direct selling and generated $10M annual revenue from Faire.com while securing national retail placements.

Commercial Strategy Product Launch Direct Sales Transformation Revenue Growth Ecommerce

Vice President, Global Sales & Marketing

BigMouth, Inc.

Apr 2019 - Oct 2019 (6 months)

Led global sales, marketing, and distribution for boutique toy brand with full P&L ownership and a $40M portfolio, managing a team of 17 across selling and marketing functions.

P&L management Marketing Strategy Team Leadership Distribution Brand Management Go To Market

Vice President, Sales

Clearly Canadian

Mar 2018 - Apr 2019 (1 year 1 month)

Led North American reintroduction and P&L for a $200M beverage brand, doubling grocery channel distribution and driving a 150% increase in volume through major grocers like Kroger and Safeway.

Channel Reintroduction Key Account Management Broker Management P L Ownership

Director, CVS & Ecommerce

i-Health (DSM)

Mar 2014 - Oct 2017 (3 years 7 months)

Led account management for Canada, CVS, Vitamin Shoppe, GNC and Amazon for Culturelle and other brands; grew Canadian segment 1,000% and scaled Amazon 1P from $400K to $29M.

Account Management Medical Channel Entry Sales Strategy Revenue Scaling

Director, Trade Marketing

i-Health (DSM)

Mar 2011 - Mar 2014 (3 years)

Directed trade and customer marketing for multiple brands across major retailers, owned a $32M trade budget and aligned cross-functional teams to drive promotional execution and channel-specific selling aids.

Budget Management Retail Marketing

Sr. Vice President of Sales

Centiv Services

Mar 2010 - Dec 2010 (9 months)

Headed Eastern Region sales and account management for integrated marketing solutions in CPG and beverage alcohol, growing account portfolio 22% and managing major accounts like Diageo and Bacardi.

Regional Sales Account Management Strategic Sales Beverage Alcohol

Sr. Director of Sales

The Coleman Company

Sep 2008 - Jul 2009 (10 months)

Oversaw Eastern seaboard camping and sporting goods portfolio of 900+ SKUs, driving account development and strategic sales execution to grow portfolio 5% in a declining market.

Category Management Account Marketing Strategic Sales Team Leadership SKU Development Customer Relations

Director of Sales

CHEP Equipment Pooling Systems

May 2005 - Sep 2008 (3 years 4 months)

Led 34 field account managers managing 2,000+ locations and $400M in sales, overseeing asset management, delivery optimization and growing account portfolio 16.4% over two years.

Account Management Asset Management Logistics Optimization Revenue Growth Team Management Field Sales

Director of Customer Marketing

LEGO Company

Apr 2002 - May 2005 (3 years 1 month)

Built and led a new department for Americas customer marketing and category management, managing 17 staff and executing $11M in trade spend to support $80M in volume and improve off-shelf merchandising.

Customer Marketing Category Management Team Building Merchandising Sales Tools

Director of Sales / Key Accounts

Coca-Cola Enterprises

Mar 2001 - Apr 2002 (1 year 1 month)

Led a team to maximize volume and profit across $210M in Coca-Cola products, instituting call planning, cross-functional account management and directing $30M+ in trade spend programs.

Key Account Management Sales Leadership Trade Spending Change Management Field Sales ROI Analysis

Director of Consumer Marketing

Coca-Cola Enterprises

Feb 2000 - Mar 2001 (1 year 1 month)

Managed $245M division marketing, driving over 100% growth for POWERade and DASANI (+$17M) through consumer behavior insights and brand strategy execution.

Consumer Marketing Brand Growth Market Analysis Campaign Strategy Divisions Revenue Growth