Max Wunderle

Led B2B sales, client services, and account management for a pop culture collectibles distributor; directed 25+ sales professionals and drove $250M+ in consumer sales across 6,000+ global accounts while increasing annual volume 9% and expanding margins 4%.

Led commercial strategy and new product introductions of 1,000+ SKUs driving $100M+ in consumer sales; transitioned sales model from 1099 reps to direct selling and generated $10M annual revenue from Faire.com while securing national retail placements.

Led global sales, marketing, and distribution for boutique toy brand with full P&L ownership and a $40M portfolio, managing a team of 17 across selling and marketing functions.

Led North American reintroduction and P&L for a $200M beverage brand, doubling grocery channel distribution and driving a 150% increase in volume through major grocers like Kroger and Safeway.

Led account management for Canada, CVS, Vitamin Shoppe, GNC and Amazon for Culturelle and other brands; grew Canadian segment 1,000% and scaled Amazon 1P from $400K to $29M.

Directed trade and customer marketing for multiple brands across major retailers, owned a $32M trade budget and aligned cross-functional teams to drive promotional execution and channel-specific selling aids.

Headed Eastern Region sales and account management for integrated marketing solutions in CPG and beverage alcohol, growing account portfolio 22% and managing major accounts like Diageo and Bacardi.

Oversaw Eastern seaboard camping and sporting goods portfolio of 900+ SKUs, driving account development and strategic sales execution to grow portfolio 5% in a declining market.

Led 34 field account managers managing 2,000+ locations and $400M in sales, overseeing asset management, delivery optimization and growing account portfolio 16.4% over two years.

Built and led a new department for Americas customer marketing and category management, managing 17 staff and executing $11M in trade spend to support $80M in volume and improve off-shelf merchandising.

Led a team to maximize volume and profit across $210M in Coca-Cola products, instituting call planning, cross-functional account management and directing $30M+ in trade spend programs.

Managed $245M division marketing, driving over 100% growth for POWERade and DASANI (+$17M) through consumer behavior insights and brand strategy execution.

Activities and societies: Ironman triathlon competitor; ranked #2 in US (2008) and placed 49th at the World Championships (2007).

Bachelor of Arts with a major in History and a minor in English from Hamilton College.