Max Wunderle
@maxwunderle
C-suite sales and marketing leader driving revenue growth in CPG and retail channels.
What I'm looking for
I am a results-oriented C-suite sales and marketing leader with extensive experience growing revenue and building high-performance teams across CPG, retail and specialty channels. I have led commercial strategy, P&L ownership, and large sales organizations, delivering measurable gains such as double-digit account growth, margin expansion, and successful channel reintroductions for iconic brands.
Throughout my career I’ve transformed go-to-market models, launched thousands of SKUs, and scaled ecommerce and alternative channels—growing Amazon 1P from $400K to $29M and expanding new customer bases via marketplaces. I partner cross-functionally to align commercial execution with strategic priorities and develop talent to sustain long-term customer partnerships.
Experience
Work history, roles, and key accomplishments
SVP, Sales
Entertainment Earth
Oct 2024 - Sep 2025 (11 months)
Led B2B sales, client services, and account management for a pop culture collectibles distributor; directed 25+ sales professionals and drove $250M+ in consumer sales across 6,000+ global accounts while increasing annual volume 9% and expanding margins 4%.
Chief Commercial Officer
Toysmith
Oct 2019 - Oct 2024 (5 years)
Led commercial strategy and new product introductions of 1,000+ SKUs driving $100M+ in consumer sales; transitioned sales model from 1099 reps to direct selling and generated $10M annual revenue from Faire.com while securing national retail placements.
Vice President, Global Sales & Marketing
BigMouth, Inc.
Apr 2019 - Oct 2019 (6 months)
Led global sales, marketing, and distribution for boutique toy brand with full P&L ownership and a $40M portfolio, managing a team of 17 across selling and marketing functions.
Vice President, Sales
Clearly Canadian
Mar 2018 - Apr 2019 (1 year 1 month)
Led North American reintroduction and P&L for a $200M beverage brand, doubling grocery channel distribution and driving a 150% increase in volume through major grocers like Kroger and Safeway.
Director, CVS & Ecommerce
i-Health (DSM)
Mar 2014 - Oct 2017 (3 years 7 months)
Led account management for Canada, CVS, Vitamin Shoppe, GNC and Amazon for Culturelle and other brands; grew Canadian segment 1,000% and scaled Amazon 1P from $400K to $29M.
Director, Trade Marketing
i-Health (DSM)
Mar 2011 - Mar 2014 (3 years)
Directed trade and customer marketing for multiple brands across major retailers, owned a $32M trade budget and aligned cross-functional teams to drive promotional execution and channel-specific selling aids.
Sr. Vice President of Sales
Centiv Services
Mar 2010 - Dec 2010 (9 months)
Headed Eastern Region sales and account management for integrated marketing solutions in CPG and beverage alcohol, growing account portfolio 22% and managing major accounts like Diageo and Bacardi.
Sr. Director of Sales
The Coleman Company
Sep 2008 - Jul 2009 (10 months)
Oversaw Eastern seaboard camping and sporting goods portfolio of 900+ SKUs, driving account development and strategic sales execution to grow portfolio 5% in a declining market.
Director of Sales
CHEP Equipment Pooling Systems
May 2005 - Sep 2008 (3 years 4 months)
Led 34 field account managers managing 2,000+ locations and $400M in sales, overseeing asset management, delivery optimization and growing account portfolio 16.4% over two years.
Director of Customer Marketing
LEGO Company
Apr 2002 - May 2005 (3 years 1 month)
Built and led a new department for Americas customer marketing and category management, managing 17 staff and executing $11M in trade spend to support $80M in volume and improve off-shelf merchandising.
Director of Sales / Key Accounts
Coca-Cola Enterprises
Mar 2001 - Apr 2002 (1 year 1 month)
Led a team to maximize volume and profit across $210M in Coca-Cola products, instituting call planning, cross-functional account management and directing $30M+ in trade spend programs.
Director of Consumer Marketing
Coca-Cola Enterprises
Feb 2000 - Mar 2001 (1 year 1 month)
Managed $245M division marketing, driving over 100% growth for POWERade and DASANI (+$17M) through consumer behavior insights and brand strategy execution.
Education
Degrees, certifications, and relevant coursework
Hamilton College
Bachelor of Arts, History
Activities and societies: Ironman triathlon competitor; ranked #2 in US (2008) and placed 49th at the World Championships (2007).
Bachelor of Arts with a major in History and a minor in English from Hamilton College.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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