Open to opportunities

Kristie Barkey

@kristiebarkey

Message

I drive grocery and CPG revenue growth through retailer strategy, sales leadership, and shopper marketing.

United States

Message

I'm leading national grocery strategy at Nutrabolt for Bloom and Cellucor/C4, owning customer strategy, revenue growth, trade investment, forecasting, and new business development. I also transitioned two national brokers to six regional partners, delivering approximately $168K in second-half 2026 cost savings.

Across Glanbia Performance Nutrition, Craig’s Vegan, Nancy’s Probiotic Foods, Acosta, and StarKist, I've led multi-million-dollar businesses, secured $6M in new distribution, expanded retail accounts, and built sales and marketing programs using retailer, shopper, and syndicated-data insights.

Experience

Work history, roles, and key accomplishments

Current

Director of Sales – Grocery

Current

Nutrabolt

Feb 2026 - Present (7 months)

Lead national grocery strategy and commercial execution across Nutrabolt's active nutrition portfolio, including Bloom and Cellucor/C4 brands. Own customer strategy, revenue growth, profitability, promotional planning, trade investment, forecasting, and new business development.

Sales Strategy Commercial Execution Trade Investment Forecasting Broker Management Distributor Management Syndicated Data P&L management Joint Business Plans (JBPs)Cross functional Leadership

Director of Retail Sales & Marketing

Atoria's Family Bakery

Sep 2024 - Feb 2026 (1 year 5 months)

Spearheaded national brand strategy to increase trial, awareness, and velocity through targeted retail, foodservice, and omnichannel initiatives. Led integrated sales and marketing strategy across East Coast conventional, natural, and specialty retail channels.

Brand Strategy Omni Channel Marketing Retail Sales DTC Ecommerce Shopify Amazon Walmart Kroger KeHE DoT Cross Functional Collaboration

Senior Customer Business Manager – Kroger

Glanbia Performance Nutrition

Dec 2022 - Sep 2024 (1 year 9 months)

Led a $46M Kroger business, driving growth through shopper marketing, promotional planning, portfolio optimization, and SPINS/84.51 insights. Managed a $26M ADUSA & Trader Joe's business across multiple brands.

Shopper Marketing Promotional Planning Portfolio Optimization SPINS 84.51°P&L management Pricing Strategy Trade Spending Syndicated Data Customer Business Management

Director of Sales

Craig's Vegan

Jul 2022 - Dec 2022 (5 months)

Recruited to lead sales and brand expansion for a high-growth start-up. Secured $6M in new distribution, including full Publix authorization across the Southeast.

Sales Leadership Brand Expansion Distribution Retail Partnerships Go To Market Strategy Startups

Director of Sales – East

Nancy's Probiotic Foods

Nov 2020 - May 2022 (1 year 6 months)

Owned a $10M+ regional business across Midwest, Southeast, and East Coast markets. Drove sales strategy using SPINS insights to expand distribution, optimize assortment, and grow velocities.

Regional Sales SPINS Distribution Expansion Assortment Optimization Trade Marketing Broker Management KeHE Promotional Planning

Director, Client Development

Acosta Sales & Marketing

Oct 2012 - Nov 2020 (8 years 1 month)

Led sales, marketing execution, and client strategy for national CPG brands including Kellogg's, Bush Brothers, Honest Co., Nutrabolt, and Aloha. Delivered client KPIs through integrated shopper marketing, in-store execution, and promotional programs.

Client Strategy Shopper Marketing In Store Execution Promotional Programs Cross Functional Team Management AR Management Process Redesign

Channel Sales Manager – Club

StarKist Co.

Feb 2009 - Oct 2012 (3 years 8 months)

Managed a $10M club-channel business across Costco, BJ's, Smart & Final, and Cost U Less. Developed and executed sales, pricing, promotional, and merchandising strategies using Nielsen insights.

Club Channel Sales Costco BJ's Smart and Final Cost U Less Nielsen Pricing Strategy Promotional Strategy Merchandising

Account Director / Account Executive

Acosta Sales & Marketing

Led shopper marketing and brand activation for Clorox and Starbucks across 23 grocery accounts. Executed in-store, digital, and brand marketing initiatives aligned to retailer strategies and consumer insights.

Shopper Marketing Brand Activation In Store Marketing Digital Marketing Retailer Strategy Consumer Insights

Brand Marketing Associate

StarKist Co.

Partnered with Brand Marketing, Sales, and R&D to deliver integrated marketing programs. Managed website content, email marketing campaigns, and digital analytics reporting.

Brand Marketing Integrated Marketing Website Content Email Marketing Digital Analytics