Carolina Romero

Lead B2B business development and enterprise sales across technology/platform partnerships and smart infrastructure expansion. Source, negotiate and close strategic partnerships with apps and digital platforms worldwide.

Founded and scaled a business development and growth consultancy, leading a 9-person multidisciplinary team and supporting 53 startups and companies across various industries. Owned the full commercial lifecycle from market research to long-term account management.

Acted as the Founder's right hand in business development and day-to-day commercial decision-making. Led and coordinated cross-functional teams across property sales, short-term rentals, long-term rentals and marketing.

Led business development, commercial strategy and go-to-market initiatives for luxury residential and villa developments in Ibiza. Developed sales and marketing strategies to support property launches and investor acquisition.

Led the go-to-market and commercial launch of We Proudly Serve Starbucks in Spain, supporting market entry, lead generation, customer acquisition and sales growth. Managed strategic relationships with global partners including Starbucks, Nestlé, Nespresso, Lavazza and Pelican Rouge.

Developed strategic partnerships with premium HORECA venues to expand IQOS presence and secure product placements. Identified and opened new customer engagement and loyalty channels for the launch and growth of IQOS in the Spanish market.

Conducted market and competitor analysis to identify growth opportunities and trends in the industrial automation sector. Supported business development and lead generation through targeted outreach and market research.

Assisted with marketing activities for Nespresso in Madrid, supporting brand initiatives and customer engagement.

Provided sales support at ESIC University, assisting with student recruitment and administrative tasks.

Pursued a double degree in Marketing and Sales Management at ESIC University in Madrid, Spain.