Looking for a job

Lima Murat

@limamurat

Head of Marketing at Migaku, where I grew a partnership and influencer channel 100x year over year into the top revenue driver.

United Arab Emirates

Message

At Migaku, I own global marketing P&L and built the partnership and influencer ecosystem from zero into the #1 revenue driver, with 100x year-over-year channel growth. I also shifted creator campaigns to data-driven CPM models, doubling pipeline profitability, and owned pricing and seasonal promotions that accelerated new-user acquisition without increasing CAC.

At Babbel, I drove the global go-to-market strategy for a new subscription product, delivering $6M in net-new annual revenue in its launch year. Earlier, at Omise FinTech, I supported growth across regional markets through partnerships, digital campaigns, and brand modernization, including a 35% improvement in customer engagement and a 40% increase in lead generation.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Migaku

Jan 2024 - Present (2 years 9 months)

Direct report to CEO/Founder, owning global marketing P&L, quarterly revenue forecasting, and strategic commercial roadmaps. Built partnership and influencer ecosystem from zero, achieving 100x YoY channel growth and becoming the #1 revenue driver.

Marketing Strategy P&L management Partnership Development Influencer Marketing Revenue Forecasting Digital Channels CPM Optimization Product Pricing Promotion User Acquisition

Global Growth Marketing Lead

Babbel

Jan 2023 - Dec 2024 (1 year 11 months)

Drove global GTM strategy for a new subscription-based product, delivering $6M in net-new annual revenue in launch year. Built end-to-end customer lifecycle strategy with A/B testing and CRM optimization, accelerating sales 65% YoY.

GTM Strategy Full Funnel Marketing A B Testing CRM Optimization Customer Lifecycle Revenue Growth Cross Selling Campaign Expansion LTV optimization

Senior Local Activation Marketing Manager

Babbel

Jan 2022 - Dec 2023 (1 year 11 months)

Drove 45% YoY revenue growth via data-driven, geo-specific GTM strategies across DACH and Benelux markets. Doubled revenue by adapting pricing and creative assets to regional dynamics, and captured UK market share through hyper-localized campaigns and partnerships.

Local Marketing GTM Strategy Pricing Strategy Creative Adaptations Market Expansion Partnerships Revenue Growth

Regional Digital Marketing & Branding Specialist

Omise FinTech

Jan 2019 - Dec 2021 (2 years 11 months)

Led partnership marketing and brand strategy across 4 markets for Thailand's first FinTech unicorn. Managed $300K monthly ad budget, improved customer engagement by 35% and increased lead generation by 40%.

Partnership Marketing Brand Strategy Digital Marketing Budget Management B2B Partnerships CRM Customer Engagement Lead Generation Product Modernization

Regional Digital Marketing Specialist

Omise FinTech

Jan 2018 - Dec 2019 (1 year 11 months)

Scaled monthly marketing-driven revenue 120% in 8 months via multi-channel campaigns in Japan and Singapore. Led B2B2C partnerships, web development, and paid media, and built GTM tracking from scratch.

Digital Marketing Multi channel Campaigns B2B2C Partnerships Web Development Paid Media GTM Tracking Lead Funnels Pipeline Analytics Competitive Intelligence Market Entry

Marketing Manager

NMD & Partners

Jan 2017 - Dec 2018 (1 year 11 months)

Built luxury hospitality partnerships that influenced $2.5M in new investment during Vietnam's tourism boom. Led end-to-end launch of a new vocational hospitality school in HCMC, including pre-launch strategy and ongoing marketing campaigns.

Partnership Management Hospitality Marketing Event Management Brand Visibility Operational Efficiency Launch Strategy Marketing Campaigns

Sales & Marketing MIT

One & Only

Jan 2016 - Dec 2017 (1 year 11 months)

Increased conversions via influencer stays, affiliate programs, and targeted search ads, lifting reservation volume in the CIS region. Owned corporate and private events end-to-end and collaborated with revenue management to identify upsell opportunities.