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Sandra Soledad Martinez Morales

@sandrasoledadmartine

Marketing Manager at BBVA COLOMBIA who led integrated campaigns for the Coral Credit Card and the new app.

At BBVA COLOMBIA, I led the marketing operation with an integrated focus on brand power, digital sales, and digital usage. I supported the launch of campaigns including the Coral Credit Card and the new app.

I managed the marketing budget and agency operations across creative, performance, media, research, and BTL. I also supported internal teams and teams in other countries with their campaigns.

At MINDSHARE COLOMBIA, I directed multimedia planning for the BBVA account and led a team of 11 across planning, buying, reporting, and campaign operations. I also led quarterly digital sales reviews and worked with agency and media partners.

Earlier, I directed digital media planning for local and regional brands at MINDSHARE COLOMBIA, and developed account and digital strategies at WUNDERMAN - BRM S.A. My background spans advertising agencies and financial services, with an MBA in Marketing Strategy from UNIVERSIDAD PALERMO.

Experience

Work history, roles, and key accomplishments

Marketing Manager

BBVA Colombia

Jul 2018 - Mar 2025 (6 years 8 months)

Led the marketing operation with an integrated vision focused on results, supporting the launch of hero, hub, and help campaigns such as the Coral Credit Card and the new app. Managed the marketing budget, agencies, and business-as-usual operations with internal clients and other countries.

Marketing Strategy Campaign Management Budget Management Agency Management Digital Sales Brand Management Project Management

Account Director BBVA

Mindshare Colombia

May 2017 - Jun 2018 (1 year 1 month)

Led multimedia planning for the BBVA account, improving brand and digital sales results and service quality. Managed a team of 11 people and led quarterly business reviews for digital sales.

Media Planning Digital Strategy Customer Relationship Management Team Leadership Brand Health Digital Sales

Account Director Movistar

Wunderman Mexico

May 2016 - May 2017 (1 year)

Planned ecommerce strategies to improve sales on the Movistar Mexico site and led the site and e-commerce operations with a team of 12 staff members.

E commerce Strategy Digital Strategy Team Leadership Content Production Client Management

Digital Media Director

Mindshare Colombia

Jul 2010 - Aug 2015 (5 years 1 month)

Planned and developed strategic digital media plans for local and regional brands, increasing billing and revenue each year. Managed a team of 10 staff members and received multiple awards for outstanding achievements.

Digital Media Planning Strategic Planning Team Leadership Client Management Budget Management

Account Executive and Andean Regional Director

Wunderman - BRM S.A.

Mar 2006 - Jun 2010 (4 years 3 months)

Led Diageo Colombian and Venezuelan brands, developing local and regional strategies and coordinating digital plans. Managed a team of 8 staff members and created a digital trainee program that increased billing yearly.

Account Management Digital Strategy Regional Strategy Team Leadership Customer Relationship Management

Account Executive Sr. Telecom-Telefonica

Young & Rubicam

May 2005 - Feb 2006 (9 months)

Planned and coordinated BTL activities for the institutional area of Telecom, including culture and entertainment programs, conferences, and symphony concerts across Colombia.

BTL Marketing Event Planning Account Coordination Budget Management

Account Executive, Microsoft and British American Tobacco

REP/Grey Worldwide

Mar 2000 - Mar 2003 (3 years)

Coordinated ATL and BTL activities such as the Age of Empires Olympics and Windows XP launch, and planned sampling journeys in major Colombian cities. Participated in a fidelity program for smokers and promotions for sellers and consumers.

ATL Marketing BTL Marketing Event Coordination Promotion Sampling