carina ke

Led a team of 5 to develop and implement go-to-market strategies for the PE cluster, including marketing, product management, technical service, and raw material cost optimization. Drove product cost optimization projects and led technical service team to build product database and training programs.

Responsible for business readiness for the 500KT full-density PE production line, including setting up business model, pricing mechanism, sales plan, and distributor channel landscape. Engaged with key end-users to identify customer needs and product development trends.

Led product development projects by establishing collaboration between R&D and domestic licensees, utilizing catalyst/additives/comonomer to develop new grades or improve existing ones. Engaged with value-chain players to identify market trends and proposed product development strategies.

Developed channel management and growth strategy to continue growing volume in China market and maintain channel health for sustainable development. Proposed distributor channel management process to optimize performance.

Managed two of three branded distributors in South China to grow PE, elastomer, and PP sales volume, achieving beyond sales targets. Developed and implemented annual strategies in line with company goals, focusing on key segments and enhancing distributor sales skills.

As the first person to develop EVA & EAA business in China, successfully implemented business strategies and achieved commercial success with leading end-users across target segments. Provided input in price mechanism and formulated monthly sales prices, and collaborated with supply chain and logistics for negotiations.

Acted as main focal point to plan and steward PP sales development activities, aligning with sales plan, margin, and strategies in focus segments. Translated sales tactics and Value Selling model into actionable items, driving sales team to gain 41% volume from new pipelines.

Drove the internal chemical organization to achieve hand free order target in Asia, receiving Global Marketing Excellent Award for AP OCS deployment. Positively influenced customer service department by developing incentive programs and creating a joyful atmosphere.

Developed metallocene PE new end-users in co-extrusion film, stretch wrap packaging, geomembranes, and agriculture film, achieving 30% volume growth target. Improved sales performance of a key distributor, achieving 56% volume growth in 2009.

Provided sales support for polyethylene products in South China.

Master of Tourism Management from Sun Yat-sen University, completed from 2013 to 2017.

Bachelor of Applied Chemistry from Sun Yat-sen University, completed from 2002 to 2006.