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Sean Ren

@seanren

Marketing leader at Deep Marketing Consulting, co-founded the firm and shaped Huawei’s Thriving with Digital campaign.

At Deep Marketing Consulting, I advise brands on marketing strategy and crafted cross-cultural digital and social campaigns that enhanced the China International Import Expo’s brand influence. I also partnered with MSL on Huawei Technologies’ Thriving with Digital campaign in China.

At Encoo Technologies, I established marketing capabilities across brand positioning, content, digital and social marketing, PR, and analyst relations. In-bound marketing delivered 70% of overall pipelines on a quarterly basis, and I engaged Gartner and Forrester to strengthen Encoo’s standing in global RPA rankings.

At SAP Concur, I evolved digital campaigns that delivered 65% of overall pipelines from digital in-bound sources and pivoted customer events to virtual, including the Fusion Exchange China Summit. I also launched a Greater China Customer Advisory Board and transformed the marketing team to be digital-first and data-driven.

Earlier, I led brand and solutions marketing at Huawei and brand marketing at Cisco Systems, adapting global campaigns for China and building thought leadership through integrated programs. My career has also included communications and public affairs at Ford Motor, and I hold an MBA with a marketing focus from CEIBS.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder

Current

Deep Marketing Consulting

Dec 2022 - Present (3 years 10 months)

Advised brands on marketing strategy, including digital & social, content marketing, event management and public relations. Crafted compelling narratives that resonate across cultures, enhanced the brand influence of the China International Import Expo through digital & social campaigns over global media.

Marketing Strategy Digital Marketing Social Media Content Marketing Event Management Public Relations

Vice President, Marketing

Encoo Technologies

Jun 2021 - Nov 2022 (1 year 5 months)

Reported to the Founder & CEO, architected and led all marketing functions including brand strategy, demand generation and strategic partnership for the fast-growing RPA startup. Established full-spectrum capabilities including brand positioning, content strategy, digital & social marketing, PR, and analyst relations to support rapid scaling.

Brand Strategy Demand Generation Strategic Partnerships Content Strategy Digital Marketing Social Media Public Relations Analyst Relations

Greater China Marketing Director

SAP Concur

Apr 2019 - May 2021 (2 years 1 month)

Reported to VP of APAC Marketing, member of regional marketing leadership team, responsible for marketing and business growth in Greater China. Established brand & thought leadership as the category leader in China, drove new growth by penetrating private owned enterprises and key industries.

Marketing Strategy Brand Management Thought Leadership Digital Marketing Social Media Virtual Events Customer Advocacy Data Driven Marketing

North Asia Marketing Director

ADP

Sep 2017 - Jun 2018 (9 months)

Reported to VP of APAC Marketing, member of executive leadership team, accountable for product marketing, growth marketing, brand & go-to-market strategy. Championed new product launch for OneHR SaaS solution in mainland and Hong Kong, covering positioning, pricing, competitive analysis, product roadmap and promotions.

Product Marketing Growth Marketing Go To Market Strategy Digital Marketing Data Analysis Salesforce Content Marketing Webinars

Global Marketing Director, Carrier Business Group

Huawei Technology Co., Ltd.

Aug 2016 - Aug 2017 (1 year)

Reported to VP of Global Marketing, led brand & solutions marketing of Wireless Networks, instrumental in building thought leadership and generating demand. Developed integrated marketing strategy, directed overall marketing programs both digital & offline, public relations & analyst relations at the Headquarters.

Brand Marketing Solutions Marketing Thought Leadership Demand Generation Integrated Marketing Public Relations Analyst Relations Social Media LinkedIn Facebook

Brand Marketing Lead, Greater China

Cisco Systems (China) Network Technology Co., Ltd.

Jul 2009 - Jul 2016 (7 years)

Reported to VP of Greater China Marketing, oversaw brand & vertical solution marketing, instrumental in enhancing brand & corporate reputation. Adapted multiple global brand campaigns to China, led integrated programs and brand activation on NBA sponsorship; received exceptional performance ratings for 4 years.

Brand Marketing Solutions Marketing Integrated Marketing Digital Marketing Media Buying Retargeting Mobile Marketing Social Media Thought Leadership Data Center Cloud Computing Mobility

Senior Manager, Communications and Public Affairs

Ford Motor (China) Company Ltd.

Jan 2008 - Jul 2009 (1 year 6 months)

Reported to VP of Communications and Public Affairs, led media relations, CSR initiatives and executive communications in China. Fostered cross-function efforts to deliver China Auto Shows in Beijing & Shanghai annually, elevating brand among customers, media & channel partners.

Media Relations CSR Executive Communication Event Management Safety Campaigns Dealer Networks

Senior Marketing Manager, Greater China

Dell (China) Co., Ltd.

Jan 2006 - Dec 2007 (1 year 11 months)

Senior Marketing Manager for Greater China at Dell.

Head of Marketing & Communications, China

Infineon Technologies (China) Co., Ltd.

Jan 2004 - Dec 2006 (2 years 11 months)

Head of Marketing & Communications for China at Infineon Technologies.

Corporate Communication Manager

Philips Electronics China Group

Jan 2002 - Dec 2004 (2 years 11 months)

Corporate Communication Manager at Philips Electronics China Group.

Marketing Communication Officer

Alcatel (China) Investment Co., Ltd.

Jan 1997 - Dec 2000 (3 years 11 months)

Marketing Communication Officer at Alcatel (China) Investment Co., Ltd.

Marketing Supervisor

Lafarge (China) Roofing Materials Co., Ltd.

Jan 1994 - Dec 1996 (2 years 11 months)

Marketing Supervisor at Lafarge (China) Roofing Materials Co., Ltd.

Education

Degrees, certifications, and relevant coursework

China Europe International Business School (CEIBS)

MBA, Marketing

Activities and societies: Internship Project, Eli Lilly, Inc., CRM Strategy (Jan. - Mar. 2001)

MBA with a marketing focus from the top-ranked CEIBS, recognized as the No. 1 MBA program in Asia and top 10 worldwide by Financial Times Global MBA Rankings (2012-2023).