Carika Heunis
@carikaheunis
Senior technical sales leader specializing in filtration, strategic accounts, and territory growth.
What I'm looking for
I am a senior technical sales professional with over 15 years' experience in filtration, hydraulics and lubricants, managing large territories and strategic accounts across South Africa and EMEA. I consistently exceed sales targets, having delivered multi-million rand results for employers such as Donaldson, Hytec/Bosch Rexroth and TVH.
My strengths include strategic account management, territory growth planning, technical product training and warranty/insurance support, supported by extensive CRM, BI and systems training. I combine hands-on technical knowledge of hydraulic, lube and air filtration systems with strong customer relationship building to revive and expand key accounts.
I am a driven, detail-oriented leader who mentors teams, travels extensively for customer engagement, and delivers measurable revenue growth while maintaining high ethical standards and customer-focused service.
Experience
Work history, roles, and key accomplishments
Managed territory sales and strategic accounts across multiple provinces, achieving targets (e.g., FY22 target R35M reached and estimated R45M by July 2022) and driving 30–45% year growth through distributor development and technical support.
Technical Sales Representative
TVH Parts South Africa
Aug 2018 - Jan 2019 (5 months)
Managed sales budgets, master service kits and stock levels while supporting key accounts and trade shows; contributed to monthly/quarterly targets across Gauteng and Mpumalanga regions.
Senior Technical Sales Rep
Hytec Fluid Technology
Jul 2015 - Aug 2018 (3 years 1 month)
Managed key accounts and sales for hydraulic and filtration products, exceeding annual targets (e.g., 2016–2018 growth) and providing technical support, stock control and on-site sampling services.
Technical Sales Representative
GUD Holdings (Indy Oil)
Jun 2014 - Jul 2015 (1 year 1 month)
Drove sales for lubricants and industrial products across Gauteng and Mpumalanga, meeting targets and supporting market research and trade events.
Technical Sales Representative
Motul
Feb 2014 - Jun 2014 (4 months)
Promoted and sold automotive lubricants and maintenance products, handling sales targets, market research and extensive travel within Gauteng and Mpumalanga.
Technical Sales Representative
H G Molenaar (Videojet)
Feb 2013 - Aug 2013 (6 months)
Sold large-scale packaging machinery and Videojet printers, achieving sales targets and supporting clients through calls, trade shows and technical presentations.
Technical Sales Representative
FloSolve
Feb 2012 - Jan 2013 (11 months)
Sold fluid and lubrication equipment, distributorship products (e.g., Pall), and delivered field sales, quarterly budgeting and client site surveys across Gauteng and Mpumalanga.
Sales Representative
BMG
Jun 2006 - Jan 2012 (5 years 7 months)
Supported industrial and mining customers across multiple branches, specializing in conveyor belting and components while meeting sales targets and conducting onsite surveys.
Sales Representative
Impact Bolt and Nut
Jan 2010 - Jan 2011 (1 year)
Sold industrial and mining fasteners and PPE in the Vaal Triangle, meeting sales targets and conducting market research and quarterly planning.
Sales Representative
Stewarts and Lloyds
Mar 2009 - Dec 2009 (9 months)
Sold steel products, valves and water purification systems while meeting sales targets and conducting market research across Gauteng and Mpumalanga.
Education
Degrees, certifications, and relevant coursework
University of Johannesburg
Bachelor of Arts (incomplete), Audiovisual Production Management
2003 - 2003
Completed first-year tertiary studies in BA Audiovisual Production Management in 2003 but did not complete the degree due to financial reasons.
Hoerskool Overvaal
Matric (Grade 12), General/Matric
1999 - 2002
Activities and societies: Head of sound and lighting for plays; Netball time and score keeper; Choir
Completed Grade 12 (Matric) at Hoerskool Overvaal in 2002 with subjects including Afrikaans, English, Science, Biology, Mathematics and Business Economics; held extracurricular roles in sound/lighting for plays and choir.
Availability
Location
Authorized to work in
Job categories
Skills
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