Open to opportunities

Nicky Hayward

@nickyhayward

Results-driven professional with 15+ years in sales, marketing & operations across retail, tech, and automotive sectors.

South Africa

Message

What I'm looking for

I seek a leadership role where I can grow revenue, coach teams, strengthen client relationships, and drive measurable operational improvements.

I am a results-driven sales and operations professional with extensive experience managing regional franchises, branch operations, and client relationships across aftermarket, retail and automotive sectors. I consistently deliver growth by maximizing sales from existing clients, developing new leads, and implementing targeted marketing and merchandising initiatives.

In leadership roles I have managed teams, conducted performance reviews, run customer training events, and overseen administrative workflows to improve service delivery and product uptake. I have a proven track record delivering measurable improvements in sales, customer satisfaction, and operational efficiency.

I bring strong communication, commercial acumen, and the ability to prioritize in dynamic environments. I am passionate about coaching teams, resolving supplier and member queries, and using data-driven insights to identify growth opportunities and mitigate risks.

Experience

Work history, roles, and key accomplishments

Current

Regional Franchise Manager

Current

Motus Aftermarket Parts

Mar 2021 - Present (4 years 6 months)

Managed regional franchise operations to maintain and maximize sales from existing clients, led performance reviews, training events and store openings, and analyzed key account trends to identify growth opportunities.

Sales Management Client Relationships Team Leadership Customer Training Merchandising Performance Reviews

Sales Executive

UBU International

May 2020 - Mar 2021 (10 months)

Maintained and developed client relationships, generated new leads and sales, and trained vendors on UBU Wallets and UBU Marketplace to drive adoption and revenue.

Sales Lead Generation Client Relationship Management Product Training Time Management

Operations Manager

Zapper South Africa

May 2015 - Nov 2019 (4 years 6 months)

Led branch operations, managed administrative staff and new-hire training, tracked client onboarding and escalated product feedback to improve the Zapper experience.

Operations Management Team Supervision Onboarding Time Management

Sales & Marketing Rep

Total Lubes & Fuel

Jun 2013 - Apr 2015 (1 year 10 months)

Marketed lubricants and fuel products, negotiated pricing and promotions, conducted cold calling and prepared quotations to drive regional sales.

Product Marketing Negotiation Cold Calling Price Promotions Merchandising

Distributor Sales Representative

Specialised Petroleum Products

Feb 2005 - May 2013 (8 years 3 months)

Performed internal sales (2005–2009) and field sales (2009–2013) for BP and Castrol lubricants, handling quotations, merchandising, stocktaking and freight coordination.

Internal Sales Field Sales Merchandising Negotiation Purchasing

Internal Sales Representative

Freightmax

May 2003 - Feb 2005 (1 year 9 months)

Managed internal sales for Shell and Total accounts, including client liaison, quotations, banking and purchasing tasks to support account operations.

Internal Sales Banking Purchasing

Education

Degrees, certifications, and relevant coursework

Linkside High School

High School Diploma, General Secondary Education

Completed high school education with coursework including English, Afrikaans, Commercial Maths, Business Economics, Typing and Accounting.

Unknown (NQF Level 4 Certificates)

NQF Level 4 Certificates, Supervisory/Management

Holds several NQF Level 4 supervisory qualifications including Supervise Customer Service Standards, Supervise Implementation of Loss Control Measures, and Supervise Sales Performance.