Kim B

Direct paid media strategy and execution for enterprise B2B SaaS and consumer brands, managing budgets from $500K–$20M per quarter. Drove +38% CTR vs. benchmark on VMware LinkedIn campaigns and +276% QoQ spend efficiency on Elastic search campaigns.

Create social-first content and authentic product storytelling for a leading pet technology brand across Instagram, TikTok, and YouTube. Translate firsthand consumer experience into product feedback and user-generated content strategy.

Advise brands, agencies, and growth-stage companies on growth strategy, paid media, marketing operations, and AI adoption. Design AI-assisted workflows to streamline research, reporting, content development, and strategic planning.

Directed U.S. media strategy for Elanco's animal health brands, managing a $65M annual budget. Launched campaigns in emerging retail media networks, contributing $8.75M in product-driven revenue.

Managed media strategy and buying teams across five agency accounts with combined budgets exceeding $100M annually. Spearheaded programmatic expansion and built workflow efficiencies that reduced administrative time by 40%.

Managed media strategy and buying teams across five agency accounts with combined budgets exceeding $100M annually. Spearheaded programmatic expansion and built workflow efficiencies that reduced administrative time by 40%.

Planned, bought, and optimized integrated campaigns across digital, social, broadcast, print, and OOH with annual spends up to $23M. Managed an $11M media budget with a focus on attribution and data-driven optimization.

Planned and negotiated integrated media campaigns up to $23M annually across broadcast, digital, and print for clients including Alabama Power, McKee Foods, and Vanderbilt Athletics.

Grade: 3.8

Activities and societies: Sigma Alpha Lambda Honor Society – Dean’s List – 3.5 Major GPA; American Marketing Association-Vice President of Communications

Graduated with BS in Marketing and Mass Communications