Fi

At Fi, our mission is to translate everything we’ve always wished our dogs could tell us, so we have peace of mind knowing they’re as safe and healthy as possible.

Because as dog parents, we know our dogs. But truly knowing what they need is difficult. We know when they want to go outside (always) and when they want to take a bath (never), but how do they feel? What’s their immediate health situation?

Since launching our first smart collar in 2019, we’ve continued to improve our tech to deliver a better experience every day — more precision in tracking, more insight into health and wellness, more empowering dog parents to take full ownership of their best friend’s safety and health.

By the Numbers

• 20,000+ dogs reunited since 2019

• 143 million+ walks taken by Fi Dogs

• 893 billion steps taken by Fi Dogs in 2023 alone

• 100+ employee dogs (and counting!)

Our Values

Keep it Personal: All dogs are different. Your unique relationship with your dog deserves the most personalized expertise technology can deliver.

Healthy = Happy: Dogs deserve a proactive approach to their care. We use tech to track health trends and keep them from becoming health problems.

Make Data Make Sense: We’re decoding the silent signals of their health and behavior to make your parenting decisions easier, so you can lead with confidence.

Strength in the Pack: We’re bringing like-minded dog parents together to collectively raise the bar for dog care.

Barking Back

Between employee initiatives and company donations, we’ve paired with over 100 shelters across the US to help flight-risk pups stay safe and find forever homes.