Candy Rita
@candyrita
I drive customer acquisition and revenue growth through RevOps, CRM, SEO, automation, and performance analytics.
KenyaWhat I'm looking for
I'm currently supporting InDepth Research Institute's commercial leadership with marketing initiatives aligned to revenue targets, using HubSpot CRM, lead lifecycle reporting, pipeline reporting, and campaign attribution.
I build executive dashboards that track lead generation, conversion, campaign ROI, customer acquisition cost, and marketing contribution to revenue. I've also partnered with sales teams to improve lead qualification, nurturing workflows, and sales handoffs.
Across Mud Hut Pottery Studio, Qhala, Bull Tech, Lunabis, and The Wellbeing Clinic, I've developed digital growth strategies, managed acquisition channels, optimized conversion funnels, and delivered performance insights for commercial decisions.
My work has increased organic website traffic by over 120% through SEO and content strategy, while automation and AI-powered optimization have helped improve campaign ROI. I enjoy turning business goals into measurable marketing and operational improvements.
Experience
Work history, roles, and key accomplishments
Digital Marketing Assistant
InDepth Research Institute
Jun 2025 - Present (1 year 3 months)
Partner with business development and commercial leadership to align marketing initiatives with revenue targets. Support Revenue Operations through HubSpot CRM, lead lifecycle management, pipeline reporting, and campaign attribution.
SEO Specialist
Mud Hut Pottery Studio
Aug 2024 - Dec 2025 (1 year 4 months)
Developed digital growth strategies aligned with business objectives. Managed acquisition channels while monitoring ROI, CAC, and conversion metrics.
SEO Specialist
Qhala
Jan 2024 - Dec 2024 (11 months)
Executed AI-driven customer acquisition campaigns. Collaborated across teams to optimize conversion funnels using analytics.
SEO Specialist
Bull Tech
Jan 2023 - Jan 2024 (1 year)
Managed marketing operations supporting business growth. Used analytics dashboards to recommend performance improvements.
SEO Specialist
Lunabis
Feb 2023 - Jun 2023 (4 months)
Built marketing automation workflows improving lead nurturing. Supported revenue growth through data-driven optimization.
Digital Marketing / SEO Specialist
The Wellbeing Clinic
Mar 2020 - Oct 2022 (2 years 7 months)
Partnered with management to improve customer acquisition strategies. Produced performance insights supporting commercial decision-making.
Education
Degrees, certifications, and relevant coursework
Amazon Web Services
Amazon Web Services Certification, Cloud Computing
Earned the Amazon Web Services certification in 2026.
Python
Python Programming Certification, Programming
Earned the Python Programming Certification in 2025.
Google Analytics Certification, Analytics
Earned the Google Analytics Certification in 2024.
Moi University
Diploma, Human Resource Management
Completed a Diploma in Human Resource Management at Moi University in 2013.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Portfolio
candyrita.github.io/CandyportifolioSalary expectations
Social media
Job categories
Skills
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