Open to opportunities

Tatum Tatreau

@tatumtatreau

Message

eCommerce merchandiser driving data-led assortment growth and conversion optimization.

United States

Message

What I'm looking for

I seek a role where I can lead data-driven merchandising and cross-functional projects, scale assortment and promotions, and improve conversion while collaborating with marketing, UX, and vendors.

I am a Master's-educated eCommerce merchandiser specializing in data-driven site merchandising, Shopify systems, and cross-functional collaboration. I have a disciplined record managing product setups, launches, seasonal collections, and promotions with meticulous QA, copy, imagery, and pricing oversight.

At Equestrian Labs I led assortment expansion that grew SKU count by 25% and introduced promotions that increased AOV by 29%, while designing a loyalty program that boosted retention by 60%. I deliver timely reporting, implement SOPs for vendor onboarding, and partner with marketing and UX teams to improve conversion and go-to-market speed.

Experience

Work history, roles, and key accomplishments

Current

Head of Merchandising

Current

Equestrian Labs, Inc

Oct 2024 - Present (1 year 4 months)

Led assortment expansion and vendor onboarding, increasing online SKU count by 25% and adding 20+ brands; implemented promotions that raised AOV by 29% and a loyalty program that improved retention by 60% while maintaining margins.

Merchandising Shopify Promotion Vendor Onboarding Inventory Management SOP Development Analytics

Marketing Strategist

Equestrian Labs, Inc

Jun 2023 - Oct 2024 (1 year 4 months)

Coordinated cross-functional marketing and campaign execution, improving ROAS and accelerating go-to-market cycles; contributed UX and content recommendations that improved website conversion rates.

Cross Functional Collaboration Performance Marketing Klaviyo Analytics Campaign Management Reporting CRO

Assistant Coach

Savannah College of Art & Design

Feb 2019 - Dec 2022 (3 years 10 months)

Led training and performance initiatives for a 65-member team, managed social media growth to 4,300+ followers, and oversaw budgets, logistics, and inventory controls to ensure cost-efficient operations.

Team Leadership Event Planning Budgeting Inventory Control Social Media Management Logistics Coaching

Education

Degrees, certifications, and relevant coursework

Georgia Southern University

Master of Arts, Professional Communication & Leadership

Master of Arts in Professional Communication & Leadership completed in June 2023, focusing on communication and leadership practices relevant to professional settings.