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BVS Verma

@bvsverma

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E-commerce growth leader at SOFTPATH TECHNOLOGIES who improved reported ROAS from 3.8x to 6.2x.

India

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At SOFTPATH TECHNOLOGIES, I directed e-commerce growth and performance marketing for online businesses reporting $6.5M+ in monthly revenue. I managed $2.5M+ in monthly advertising spend across Google, Meta, and Amazon.

I increased reported ROAS from 3.8x to 6.2x and improved conversion rate by 28% through campaign, budget, and funnel optimization. I also reported a 50% increase in organic traffic following SEO and technical improvements.

At ENTELLECTS CORPORATION (BILLIONAPPS), I led digital marketing across SaaS, healthcare, e-commerce, and other client portfolios. I built and led a 10-member PPC, SEO, and content team, and reported 3x lead growth through integrated Google Ads and SEO programs.

I co-founded SAREEFASHIONS.COM, an online fashion business with 800+ SKUs, covering merchandising, acquisition, and operations. I reported 250% organic traffic growth through SEO, content, and promotional initiatives.

Experience

Work history, roles, and key accomplishments

Current

Head – E-commerce Business

Current

Softpath Technologies

Jan 2018 - Present (8 years 10 months)

Directed e-commerce growth and performance marketing for online businesses reporting $6.5M+ in monthly revenue. Managed $2.5M+ in monthly advertising spend and increased ROAS from 3.8x to 6.2x.

Google Ads Google Shopping Performance Max Meta Ads Amazon PPC SEO CRO Team Leadership Budget Management GA4 Looker

Google Ads / E-commerce Growth

SelectBlinds.com

Jan 2021 - Dec 2022 (1 year 11 months)

Led Google Shopping, dynamic remarketing, Performance Max, smart bidding and feed-quality optimization for a US e-commerce client. Reported 40% ROI improvement through campaign restructuring, bidding and feed optimization.

Google Shopping Remarketing Performance Max

Smart Bidding

Feed Optimization

Creative Testing

Landing Page Test Experience

International Market Targeting

Head of Digital Marketing

Entellects Corporation (BillionApps)

Nov 2013 - Sep 2018 (4 years 10 months)

Led digital marketing across SaaS, healthcare, e-commerce and other client portfolios, including US client campaigns. Oversaw $10M+ in annual advertising budgets and achieved 3x lead growth through integrated Google Ads and SEO programs.

Google Ads SEO Team Leadership Budget Management Lead Generation Stakeholder Reporting

Co-Founder

SareeFashions.com

Mar 2013 - Oct 2013 (7 months)

Co-founded an online fashion business with 800+ SKUs, covering merchandising, acquisition and operations. Reported 250% organic traffic growth through SEO, content and promotional initiatives.

Ecommerce Merchandising SEO Content Marketing Operations

Digital Marketing Manager – Paid

Tempest Advertising

Sep 2011 - Mar 2013 (1 year 6 months)

Managed paid search and social campaigns for government and infrastructure clients, including HMDA and APTDC. Improved reported conversions by 18% through paid search optimization and remarketing.

Paid Search Social Media Remarketing Conversion Rate Optimization

Web Analyst

Modi Builders

Sep 2009 - Mar 2011 (1 year 6 months)

Managed PPC search and display campaigns for real estate projects, reducing reported cost per lead by 30%. Provided Google Ads performance analysis to leadership to inform budget allocation.

PPC Google Ads Display Advertising

CPL (Cost Per Lead)

Performance Analysis

Digital Marketing – Paid

Aliens Group Pvt. Ltd.

Jul 2007 - Aug 2009 (2 years 1 month)

Launched Google Ads lead-generation campaigns for real estate sales, reporting more than 1,000 monthly leads. Supported high-volume email campaigns and lead acquisition for real estate launches.

Google Ads Lead Generation Email Marketing Real Estate Marketing