Manasvitha Kamal

I’m a performance and growth marketing professional with 3+ years driving measurable revenue impact for D2C consumer brands through paid media strategy, full-funnel execution, and data-driven lifecycle optimization. I bring a P&L mindset to scale efficiently and turn performance data into clear executive narratives.

In my current role as Performance Marketing Manager, I own end-to-end paid media across Google Ads, Meta Ads, and quick-commerce platforms, managing $85K–$110K/month in ad spend. I scaled monthly revenue from $100K to $130K+ by tightening audience targeting, reallocating budgets using ROAS signals, and improving marketing efficiency by 8 percentage points.

I’m especially proud of closing a 48% attribution gap by rebuilding tracking infrastructure—reworking the GTM container and Meta pixel from scratch—to reduce discrepancies between platform reporting and CRM data from 48% to 25%. I also drive continuous learning through weekly A/B testing across creatives, segments, and bid strategies, ensuring experimentation compounds into sustainable growth.

Previously, at an agency, I improved conversion rates by up to 120% and reduced CPL/drop-off by aligning ad-to-landing-page message intent, while running systematic tests across 5+ clients monthly. Earlier, at LegalForce RAPC, I built Trademarkia India’s Google Ads program from zero, generating 100+ qualified leads per service within 90 days and scaling messaging by user intent across the journey.