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Nikhil User

@nikhiluser21

Performance marketing consultant and Doosraa founder scaling refurbished tech e-commerce through paid media and growth strategy.

India

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What I'm looking for

I’m open to opportunities in performance marketing leadership, e-commerce growth and strategy, and search, SEM, or paid media direction.

At Doosraa, the refurbished tech brand I founded in 2025, I apply performance-first growth marketing to sustainable e-commerce, real-world operations, and customer experience.

As a freelance paid media consultant, I help brands optimize ad performance, improve ROAS, and scale efficiently. My work spans search, shopping, and multi-channel funnel optimization across Google, Meta, and programmatic platforms.

At Publicis Groupe, I worked as Associate Media Director and Sr. Digital Manager, covering strategic media, performance marketing, e-commerce, and report automation. I also led teams and managed global campaigns for enterprise and mid-sized brands.

Earlier, at Havas, Accenture, Cognizant, and Trade 2 Target Services, I worked across performance marketing, SEM, analytics, and digital advertising operations. I’m open to opportunities in performance marketing leadership, e-commerce growth and strategy, and search, SEM, or paid media direction.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

Doosraa - Refurbished Tech Store

Jun 2025 - Present (1 year 4 months)

Worked as Founder at Doosraa - Refurbished Tech Store.

Advertising Management Ecommerce Startup Venture

Digital Media Consultant - Contractual

Omnicom Media Group

Nov 2025 - Sep 2026 (10 months)

Worked as Digital Media Consultant - Contractual at Omnicom Media Group.

Media Agency Advertising Management Operational Excellence Team Management Account Management

Associate Media Director

Publicis Groupe

Jul 2022 - Apr 2024 (1 year 9 months)

Worked as Associate Media Director at Publicis Groupe.

Client Relations Building Automation Systems (BAS)Brand Strategy Media Agency Operational Excellence Media Strategy Growth Marketing Business Insights Revenue Growth Award Entries Performance Management Team Leadership ROI Performance Marketing team development Online Media Management Awards Submissions Paid Media Advertising MediaVisor

Sr. Digital Manager

Publicis Groupe

Dec 2019 - Jul 2022 (2 years 7 months)

Worked as Sr. Digital Manager at Publicis Groupe.

Brand Strategy Ecommerce Corporate Trainer Operational Excellence Omni Channel Marketing Growth Marketing ROI Report Automation Performance Marketing Team Management Data Driven Decision Making Paid Media Advertising Client Services

Digital marketing strategist

Havas

Jul 2018 - Dec 2019 (1 year 5 months)

Worked as Digital marketing strategist at Havas.

KPIs Search Engine Marketing (SEM)Digital Copywriting ROI Performance Marketing Analytics Data Driven Decision Making Consumer Insights Social Media Paid Media Advertising

Sr. Business Analyst

Accenture

Nov 2017 - May 2018 (6 months)

Worked as Sr. Business Analyst at Accenture.

Microsoft Office Campaign Management Google Analytics Performance Marketing Google Ads Consumer Insights Search Ads 360 Paid Media Advertising Client Services

Senior Process Consultant

Cognizant

Jul 2016 - Mar 2017 (8 months)

I was a part of operations team for google ads.
The project included tier-1 clients (Fortune 500 companies).
Huge amount of workload-working extra hours paved the way to complete operation tasks faster.
Training by Google helped in learning the algorithm and basics fundamentals of digital advertising.

Search Engine Marketing (SEM)Microsoft Office SEO Paid Media Advertising Digital Marketing

Digital Marketing Expert

Trade 2 Target Services

Jan 2015 - May 2016 (1 year 4 months)

Handling day to day paid campaigns.
Blogging for the website.
Increase reach on social media.
On-page & Off-page SEO.
Use of Google Analytics and Google Webmaster
Managing website (Wordpress)