At DigiSidekick, I analyzed brand-search trends and conversion patterns to identify reliance on lower-funnel demand, then built the case for expanding Demand Gen. This helped raise new-customer rates for Studd Muffyn from 35% to 45% in one month and Zeraki Jewels from 50% to 70% over two months.
I also developed category-led acquisition strategies across seven D2C accounts, using product and search-intent segments to improve query-to-product matching. Previously, at Obbserv Online Services, I contributed to a seasonal portfolio strategy for footwear brands in Australia and New Zealand that supported approximately 200% revenue growth within six months while reducing portfolio-level CPA by 35%.
