At Spocket, I own in-house performance marketing across Spocket, Alidrop, and Dropshiptool. I designed a granular UTM framework with engineering and implemented GCLID-based tracking, reducing the Google Ads-to-Stripe conversion discrepancy from 36% to 17%.
I used true-revenue visibility to reallocate spend across the three accounts, turning unprofitable channels into profitable ones. I also built a daily profitability engine using the Google Ads API and Stripe, alongside automated KPI reporting with Google Apps Script.
At Geny Medium Pvt Ltd, I oversaw a pooled monthly media budget of about $480K across 20–25 brands and led a team of 15+. I implemented Enhanced Conversions and GCLID tracking to reconcile Google Ads and CRM lead counts, improving cost-per-lead efficiency by 15–20%.
Earlier, I managed campaigns across e-commerce, real estate, and education. At Ting Digital LLP, I increased ROAS from 2x to 4x for the Australian e-commerce market by optimizing the Merchant Center feed and campaign segmentation.
