@sanjibroy1
Performance marketing manager at Lee & Nee Software (Export) Ltd. who cut blended CPA by 22% across 10 accounts.
IndiaAt Lee & Nee Software (Export) Ltd., I led paid media for 10 accounts across Google, Meta and LinkedIn, and cut blended CPA by 22% through campaign restructuring and value-based bidding.
Previously at Sourcedesk Global, I headed a 26-person team serving 25+ active client accounts. I grew Billy Footwear’s monthly online revenue 5.5x and helped deliver 8x ROAS for Home Care Supply, while working across paid media, measurement and marketplace advertising.
Work history, roles, and key accomplishments
Lee & Nee Software (Export) Ltd.
Jul 2026 - Oct 2026 (3 months)
Led paid media for 10 accounts across Google, Meta, and LinkedIn with ₹15 L in monthly spend. Cut blended CPA by 22% by restructuring campaigns and moving key accounts to value-based bidding.
Sourcedesk Global
Feb 2020 - Jul 2026 (6 years 5 months)
Headed a 26-person team across SEO, social media, content, and paid ads, running 25+ active client accounts with ₹15 Cr+ in annual ad spend. Owned client strategy, forecasting, and budget allocation, and implemented GA4 and conversion tracking across 30+ accounts.
Indus Net Technologies
Dec 2015 - Feb 2020 (4 years 2 months)
Planned and ran paid media for 20+ clients across Google Ads, Microsoft Ads, Meta, LinkedIn, X, and AdRoll with ₹40 L in monthly spend. Ran landing-page and conversion-rate tests that lifted conversion rate from 1.8% to 3.1%.
Techshu Consultancy Pvt. Ltd.
Sep 2015 - Dec 2015 (3 months)
Led the team and built client digital strategies across industries.
Navigators Software Pvt. Ltd.
Sep 2014 - Aug 2015 (11 months)
Led the digital team and managed PPC accounts, media planning, and web analytics.
Indus Net Technologies
Apr 2012 - Aug 2014 (2 years 4 months)
Managed Google Ads accounts, media plans, and analytics; led a team of 4.
Lee & Nee Software (Export) Ltd.
Dec 2010 - Apr 2012 (1 year 4 months)
Led on-page, off-page, and content SEO and SMO.
Infoway LLC
Mar 2010 - Dec 2010 (9 months)
Handled content editing and link building.
Degrees, certifications, and relevant coursework
Bachelor of Computer Applications, Computer Applications
Bachelor of Computer Applications degree from Vinayaka Mission University, completed in 2016.
Software and tools used professionally
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