Sara Khan

Built and scaled performance marketing from scratch for an early-stage sustainable-brand marketplace, owning strategy and execution independently across Meta and Google Ads. Led creative ideation, website UI/UX improvements, and end-to-end performance reporting.

Managed and mentored a team of 8 professionals to execute high-performing Google Ads campaigns. Led full-funnel Google Ads strategy across multiple brands, increasing CTR by 32% and improving ROAS from 3.1 to 5.4.

Managed ad campaigns for luxury Indian designer brands, delivering a 40% YoY increase in sales and a 35% improvement in ROAS. Introduced automation and AI-driven bidding strategies, reducing cost per conversion by 20%.

Directed monthly spends exceeding 1Cr, achieving client goals through data-driven approaches. Improved ROAS from 1X to 5X for top brands and reduced CPA from 45% to 10% within 2 months.

Directed monthly spends exceeding 3Cr, achieving client goals through data-driven approaches. Led the MARS APAC Project, managing campaigns for Pet Nutrition Brands in the APAC region.

Strategised and managed relationships with internal stakeholders, brand teams, and media agencies. Led a team of 3+ account managers in managing Google Ads campaigns, ensuring optimal performance through regular audits and strategic adjustments.

Activities and societies: Volunteered and organised events including concerts in Annual Fest Ceremony.

Completed a Master's in Computer Applications, and volunteered and organized events including concerts in the Annual Fest Ceremony.

Activities and societies: Organised and Headed Cultural Events 2015, bringing 100+ students from 10+ colleges.

Graduated with a Bachelor of Science in PCM, and organized and headed cultural events in 2015, bringing together over 100 students from 10+ colleges.