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Bruno Palos

@brunopalos

Product Marketing Manager at Tupi, turning customer discovery and NPS insights into product improvements and stronger engagement.

Brazil

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At Tupi, I monitor NPS and turn customer feedback into insights for improving the customer experience. I also conduct discovery interviews and translate what I learn into product specifications and design revisions for the development backlog.

At miio Electric, I planned and optimized campaigns across Google, Meta, Apple, and TikTok, reducing B2C CAC by 50% and B2B CAC by 85%. I also grew the app user base and e-commerce sales threefold, and introduced email marketing and retention journeys that reduced user inactivity by 40%.

Earlier, I grew Tupi’s blog organic sessions 11-fold through SEO and content initiatives. At NeoSolar Energia / NeoCharge, I created the NeoCharge website and e-commerce from scratch and developed online tools and training resources for users and the education department.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

Tupi

Aug 2026 - Present (2 months)

Responsible for monitoring NPS with automated daily reports, conducting client meetings, owning the client engagement OKR, leading discovery interviews, and coordinating product prioritization.

NPS OKRs Client Engagement Discovery Interviews Product Feature Prioritization Reporting

Estrategista de Marketing Digital

miio Electric

Dec 2023 - Jul 2026 (2 years 7 months)

Planned and optimized campaigns across Google, Meta, Apple, and TikTok, reducing B2C CAC by 50% and B2B CAC by 85%. Grew app user base and e-commerce sales by 3x, implemented email marketing and retention journeys, and managed tracking, budget, and agency relationships.

Google Ads Meta Ads TikTokAds Apple Search Ads CAC Optimization Email Marketing Retention SEO ASO GTM Google Analytics Google Search Console Budget Management Agency Management

Profissional de Marketing

Tupi

Jul 2022 - Oct 2023 (1 year 3 months)

Drove an 11x increase in organic blog sessions through SEO and content, contributed to over 1000% growth in active app users, improved lead capture and nurturing, and managed marketing budget and agencies.

SEO Content Marketing Organic Growth Lead Generation Lead Nurturing Budget Management Agency Management

Coordenador de Marketing; posteriormente Líder de Marketing & Growth

GreenV

Jan 2022 - Jul 2022 (6 months)

Created and organized the company's e-commerce, built the lead conversion funnel, structured the website with SEO and content, managed marketing budget, and used performance data to support growth decisions.

Ecommerce Lead Funnels SEO Content Budget Management Performance Analysis

Coordenador de Marketing Digital & Performance

Sou Vagalume / Comerc

Sep 2021 - Dec 2021 (3 months)

Coordinated digital marketing and performance activities for a solar energy company, connecting acquisition, content, and digital channels.

Digital Marketing Performance Marketing Acquisition Content Digital Channels

Analista de Marketing Digital

NeoSolar Energia / NeoCharge

Apr 2019 - Sep 2021 (2 years 5 months)

Increased organic traffic and sales through SEO and content, created the NeoCharge website and e-commerce from scratch, standardized product pages, created a remote training platform, and structured online tools for B2B and B2C decisions.

SEO Content Ecommerce Website Creation Product Page Optimization Training Platform Online Tools

Analista de Marketing Digital

WEN Energy Systems

Dec 2018 - Mar 2019 (3 months)

Supported social media communication, content planning, SEO implementation, and performance reporting.

Social Media Content Planning SEO performance reporting

Analista de Produto

NeoSolar Energia

Jan 2018 - Dec 2018 (11 months)

Worked on product development, market and competitor monitoring, and sales data analysis to identify opportunities for marketing and sales. Responsible for product registration in e-commerce and consolidated business information in reports.

Product Development Market Analysis Competitive Analysis Sales Data Analysis Ecommerce Reporting