Open to opportunities

Bruce Glover

@bruceglover

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SDR Manager and B2B SaaS sales leader who builds teams and multi‑million pipelines.

United Kingdom

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What I'm looking for

I’m looking for a sales leadership role at a proven, scalable product where I can build/outbound teams, drive enterprise pipeline, and impact go-to-market strategy.

I am an SDR Manager and B2B SaaS sales leader with a track record of hiring, coaching and scaling outbound teams while carrying enterprise revenue targets across regulated industries.

At IDnow I built company-wide SDR playbooks, led internal and external outbound teams, and generated high-impact pipeline — including 197 qualified opportunities in a single quarter and consistent quota attainment.

I own full-cycle enterprise sales and have closed deals from £10k to £1m+, opened new geographies such as Peru, and unlocked new verticals including iGaming through targeted outbound and event strategies.

I collaborate closely with Product, Legal and Customer Success, continually improve qualification and inbound handling processes, and am completing AML certification to better serve regulated clients.

Experience

Work history, roles, and key accomplishments

Business Development Lead

Invisible Systems

Oct 2025 - Jan 2026 (3 months)

Supported enterprise business development and go-to-market validation for an early-stage data infrastructure startup by engaging senior stakeholders and assessing commercial readiness and use cases.

Business Development Stakeholder Engagement Product Feedback Commercial Assessment

Regional Sales Manager

IDnow

Jul 2022 - Oct 2025 (3 years 3 months)

Owned a £1.2m annual target and full enterprise sales cycle across UK, EMEA and LATAM, closed deals from £10k–£1m+, unlocked the iGaming vertical and led market entry into Peru, building a multi‑million pound pipeline.

Enterprise Sales Pipeline Generation Account Expansion Negotiation Forecasting

SDR Manager

IDnow

Jan 2021 - Dec 2022 (1 year 11 months)

Hired, trained, and managed a team of 4 internal SDRs and a 15-person external outbound agency, built a company-wide SDR playbook, and generated 197 qualified opportunities in a single quarter, driving multi‑million pound pipeline.

SDR Leadership Outbound Strategy Playbook Development Hiring HubSpot Salesforce Cross Functional Collaboration

Sales Development Representative

IDnow

Jan 2020 - Dec 2021 (1 year 11 months)

First SDR hire who built and executed outbound and inbound cadences, designed qualification frameworks and ICP targeting, and aligned messaging with marketing across mobility and financial services verticals.

ICP Targeting HubSpot Cold Outreach CRM

Sales & Marketing Team Lead

Wagemate

Jan 2020 - Dec 2020 (11 months)

Designed and implemented a regional outreach strategy, delivered webinars and direct outreach to secure early customers, and extended contract due to strong early performance and client retention.

Outreach Cold Outreach Customer Acquisition Customer Retention Pipeline Building Sales Enablement