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Brogan Wilson

@broganwilson

CRM Manager at Gleneagles who grew CRM revenue by £400,000 through lifecycle campaigns and customer segmentation.

At Gleneagles, I own CRM strategy and customer communications for Gleneagles and Gleneagles Townhouse. Focused lifecycle campaigns and customer segmentation drove approximately £400,000 in additional year-on-year CRM-attributed revenue across both properties.

I increased Gleneagles CRM revenue by 60% to approximately £800,000 annually and CRM transactions by 84%, while improving click-through rates by over 50%. I also designed automated customer journeys and established reporting dashboards and campaign governance frameworks.

Previously, at McLaren Racing, I managed CRM communications for 1.4 million fans across racing series and commercial partnerships. At RYNO, I developed CRM automation workflows and dashboards to improve sales activity and pipeline visibility.

Experience

Work history, roles, and key accomplishments

Current

CRM Manager

Current

Gleneagles

Oct 2024 - Present (1 year 11 months)

Owns end-to-end CRM strategy and customer communications for Gleneagles and Gleneagles Townhouse, managing a database of over 200,000 customers. Drove approximately £400,000 in additional year-on-year CRM-attributed revenue through focused lifecycle campaigns and customer segmentation.

Lifecycle Marketing Email Automation A B Testing Customer Segmentation Customer Journey Mapping CRM Strategy Data Analysis Reporting Marketing Automation Cross Selling

Executive, CRM

McLaren Racing

Feb 2023 - Sep 2024 (1 year 7 months)

Managed CRM communications across a database of 1.4 million fans, planning and delivering global campaigns supporting multiple racing series and commercial partnerships. Developed audience segmentation strategies and delivered live CRM activities around race weekends and product launches.

CRM Audience Segmentation Lifecycle Campaigns Marketing Automation Reporting Customer Analysis AI Tools Project Management

Internal Sales Executive

Ryno

May 2022 - Feb 2023 (9 months)

Developed CRM automation workflows to gamify the sales process, increasing outbound activities and improving pipeline velocity. Managed a diverse client portfolio from quotation to project delivery, ensuring a seamless CRM experience.

CRM Sales Pipeline Management Data Analysis Direct Mail Campaigns Project Management

Product Zone Expert

Apple

Oct 2021 - May 2022 (7 months)

Coached team members on customer journey best practices, supporting colleagues in exceeding revenue targets while maintaining above-average personal metrics.

Customer Journey Coaching Sales Team Leadership

Business Expert Career Experience

Apple

Apr 2021 - Oct 2021 (6 months)

Managed lead lifecycle in Salesforce and SAP, designing bespoke opportunities and tracking conversion from inquiry to close. Achieved the highest lead conversion rate in the North UK Market with an 81% follow-up rate.

Salesforce SAP Lead Management CRM Mentorship Data Analysis