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Brian LePorin

@brianleporin

President & CMO at Cirventis (Helix Virtual Medicine), guiding HelixVM to 100,000 patients while driving down CAC.

At Cirventis (Helix Virtual Medicine), I guide strategy and go-to-market execution for HelixVM, helping grow the healthcare and med-tech SaaS start-up to the 100,000-patient milestone while driving down CAC. I architected the brand, positioning, and demand-generation engine for DTC and B2B.

At Midas Automotive, I led marketing and a team of 40 internal and agency members. I helped relaunch the brand, launched a tire line within the Midas network, and supported seven consecutive years of business growth.

At Bacardi USA, I worked across Bacardi Rum and Dewar’s Scotch, including returning Bacardi to growth after a four-year negative trend and launching Bacardi OakHeart. I also led digital work that increased Facebook fans from 300K to 1MM in one fiscal year.

Earlier, at Grey Global Advertising, I purchased national television commercial time and managed media buys for clients including Subway Sandwiches, Playtex, and Clearasil. My background also includes advertising sales and events planning at MTV Networks and private client service work at Merrill Lynch.

Experience

Work history, roles, and key accomplishments

Current

President & CMO

Current

Cirventis (Helix Virtual Medicine)

Oct 2021 - Present (5 years)

Spearheaded strategy and go-to-market execution, guiding HelixVM growth from early stage to 100,000 patient milestone while driving down CAC. Architected brand, positioning, and demand-generation engine for both DTC and B2B efforts.

Healthcare SaaS Go To Market Strategy Brand Management Demand Generation DTC B2B Multi Stack Development Cross functional Leadership CAC Optimization

Vice President of Midas Marketing

Midas Automotive

May 2016 - Aug 2021 (5 years 3 months)

Led team of 40 internal and external members, building momentum of Midas business with 7 years of consecutive growth. Launched new product line of tires and led all aspects of the marketing mix including creative, media, and digital.

Marketing Leadership Team Management Product Launch Marketing mix Creative Media Digital CAC CPL Optimization ROI Measurement P&L management

Vice President - Marketing

TBC Retail Brands

Oct 2014 - May 2016 (1 year 7 months)

Selected to lead recovery for TBC Retail, the core of the $3.8B company. Drove positive car count and achieved 14 months of consecutive Gross Profit Growth following 3 years of decline.

Marketing Strategy Business Recovery Predictive Analytics Promotional Analytics Brand Unification Performance Improvement Michelin Goodyear

Senior Marketing Director

Midas Automotive

Jan 2014 - Sep 2014 (8 months)

Led Midas from faltering sales to 36 consecutive months of growth following brand relaunch. Recorded improvements across all strategic priorities including sales, car count, and brand health measures.

Brand Launch Strategic Planning Sales Growth Brand Health Creative Metrics Ad Awareness Brand Consideration

Marketing Director

Midas Automotive

Feb 2013 - Dec 2013 (10 months)

Led charge to reinvigorate Midas, relaunching the brand in October 2013. Developed strategy for growth and championed brand throughout the organization, motivating hundreds of franchisees.

Brand Strategy Brand Launch Leadership Franchise Motivation Campaign Development Golden Hand Campaign

Brand Director

Bacardi USA

Apr 2012 - Jan 2013 (9 months)

Directed team across all business initiatives for Dewar's Scotch Brand, driving renewed vision and relaunching brand to consumers. Led digital overhaul with exponential increase in Facebook followership and 700% increase in engagement.

Brand Management Digital Marketing Social Media SEM Google Trends CRM Advertising PR B2B Distribution

Senior Brand Manager

Bacardi USA

Oct 2008 - Sep 2010 (1 year 11 months)

Consistent top performer recognized as High Performer by CEO. Led team of 3 individuals and 5 agencies, driving Bacardi core business and developing new superpremium spiced rum.

Brand Management Product Development Strategic Planning Media PR Digital Advertising Agency Management Contract Negotiation Cost Savings

Brand Manager

Bacardi USA

Apr 2007 - Sep 2008 (1 year 5 months)

Managed advertising, digital, and promotional activity for Bacardi rums, including relationships with Coca-Cola, the Puerto Rican Government, and G-Unit Records. Led on Bacardi.com, BacardiMojito.com, and BacardiLive.com.

Advertising Digital Marketing Promotion Brand Management Agency Negotiations Commercial Production Corporate Social Responsibility

Assistant Brand Manager

Bacardi USA

Jul 2005 - Mar 2007 (1 year 8 months)

Developed promotional POS materials and managed production process. Managed budget and innovation of Bacardi PartyDrinks ready-to-serve line.

Budget Management POS Materials Production Management Innovation Ready To Serve Beverages Cost Savings

Account Manager/ Media Buyer

Grey Global Advertising

Jan 2002 - Jul 2003 (1 year 6 months)

Purchased national television commercial time at MediaCom with advertising billings in excess of $100MM. Negotiated CPMs for QSR client Subway Sandwiches and CPG clients Playtex and Clearasil.

Media Buying Negotiation Television Advertising Client Relations Budget Management GRP Delivery Post Analysis

Junior Account Manager/ Media Buyer

Grey Global Advertising

Sep 2000 - Dec 2001 (1 year 3 months)

Performed network buys for key clients, including NFL Super Bowl and post-game show activity placements. Conducted deep dive into consumer and created pen-portrait around consumer passion points.

Media Buying Consumer Insights Television Advertising GRP Delivery

Advertising Sales / Events Planning Associate

MTV Networks

Jan 2000 - May 2000 (4 months)

Trained in television advertising (sales and marketing) by account executives and sales personnel. Performed contract allocations and changes with client Toyota Motor Corporation.

Television Advertising Sales Marketing Contract Management Client Relations Media Kits Special Events

Assistant to Sr. Vice President

Merrill Lynch

Sep 1999 - May 2000 (8 months)

Measured equity performance and researched portfolios for high profile clients in Private Client Service (PCS) Dept. Configured computer systems and maintained account statements for Vice Presidents.

Equity Performance Portfolio Research Private Client Services Computer Systems Account Statements