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Adina Smith

@adinasmith

I'm a senior marketing executive who builds brands, launches businesses & drives growth through integrated marketing, brand, PR & digital, seamlessly.

United States

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What I'm looking for

I’m looking for a collaborative, healthy workplace where smart people build great things together and everyone feels like they have a stake in the outcome. I bring experience, curiosity and a great work ethic, and I value colleagues I can both teach and learn from. I’m industry-agnostic and energized by opportunities to drive growth, build brands that matter and create success as a team.

I help people fall in love with brands—then make them impossible to forget.

I’m a brand builder and integrated marketing executive with experience building, launching and transforming brands across Fortune 50 companies, startups, global organizations and leading agencies.

I work at the intersection of brand, culture, creativity and business growth, turning complex challenges into clear strategies and brands people care about.

My career spans Ogilvy, Dentsu Creative, VMLY&R and Deutsch, along with senior marketing roles at JPMorgan Chase, TIAA, REVOLT, Kroll and Pad Home Pet Services. I helped build REVOLT from pre-launch, supported the global transformation of Duff & Phelps into Kroll, and served as CMO of Pad.

My expertise spans brand strategy, integrated marketing, growth, advertising, digital, social, PR, creative, experiential, content and partnerships and more. I’m happy to take on nearly any task.

At my core, I’m a builder of brands, teams, trust, and results. And I do it with excitement, vision, and humor to navigate anything unscathed.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

Pad Home Pet Services

Jan 2024 - Present (2 years 9 months)

Scaled patient leads by 200%+ via AI-enhanced Google Ads, social/influencer strategy, SEO, PR/Comms, and referral programs. Built a tech-enabled B2B veterinary referral engine driving 81% of bookings through analytics and CRM optimization.

AI Google Ads SEO Social Media Influencer Marketing PR CRM Analytics Digital Marketing Content Strategy

Current

Principal/Advisor

Current

Strategic Consulting Experience

Provide senior-level marketing, branding, and GTM advisory to Fortune 500s, high-growth ventures, and global agencies. Designed and executed campaigns driving $25M+ first-year profits and multi-year revenue growth.

Marketing Strategy Branding Go To Market Advisory Campaign Execution

Senior Director, Marketing

Kroll

Jan 2021 - Jan 2024 (3 years)

Led the firm's highest-performing AI-powered campaign, increasing engagement by 205%. Increased paid-media returns by 152% in 10 months through advanced audience targeting, analytics, and brand storytelling.

AI Campaign Management Paid Media Audience Targeting Analytics Brand storytelling Digital Transformation

SVP, Ad Sales, Int. Marketing, Brand & PR/Comm

Revolt Media & TV

Jan 2013 - Jan 2021 (8 years)

Generated $725M+ revenue in first 7 years by building brand partnerships with Fortune 500s. Drove 35.8% revenue growth in 18 months through digital innovation, market research, and PR.

Ad Sales Brand Partnerships Revenue Growth Digital Innovation Market Research PR Ecommerce

Senior Vice President, Global Account Director

Dentsu Creative

Jan 2011 - Jan 2013 (2 years)

Grew Toyota North America revenue by $10.4M through multi-channel brand campaigns. Boosted brand affinity 18% YoY with award-winning creative and delivered 12%+ revenue increases through new digital streams.

Brand Campaigns Multi channel Marketing Revenue Growth Digital Strategy Creative Direction

SVP, Global Account Director

VMLY&R

Jan 2010 - Jan 2011 (1 year)

Created Goldman Sachs' first-ever corporate campaign, 'Progress is Everyone's Business', with a revenue impact of +14%. Delivered $180M+ in 3 years with award-winning creative, sweeping the FCS Awards with 13 wins.

Account Management Campaign Strategy Creative Direction Digital Strategy Brand Awareness

Head of Brand, Advertising & Creative Services

TIAA

Jan 2004 - Jan 2006 (2 years)

Spearheaded $6.2M B2C/B2B media strategy, delivering record engagement. Revitalized corporate branding and built an internal agency, cutting creative and production costs by 35% while improving brand consistency.

Media Strategy Branding Internal Agency Cost Reduction DEI

VP, Advertising & Brand Manager

JPMorgan Chase

Jan 2003 - Jan 2004 (1 year)

Directed multi-channel retail, wealth management and corporate campaigns, achieving a revenue lift of 15%+. Led brand refresh across 5 business units, increasing unaided brand awareness by 17% in 12 months.

Advertising Brand Management Multi channel Campaigns Brand Refresh Team Building

Partner, Account Management

Ogilvy

Jan 2000 - Jan 2003 (3 years)

Led $52M Verizon campaigns, driving an 11.25% sales increase in the U.S. cotton market. Directed B2B and B2C campaigns for Cotton Incorporated, delivering +11.25% U.S. sales growth despite synthetic competition.

Account Management Campaign Leadership B2B B2C Sales Growth