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Boris Antevski

@borisantevski

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I build data-driven CRM lifecycles for multi-brand iGaming portfolios.

North Macedonia

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What I'm looking for

I'm looking to lead data-driven CRM, lifecycle and commercial growth across multi-market products, combining player segmentation, automation, gamification and cross-functional delivery to build long-term loyalty.

At WeKnowGaming, I own the full player lifecycle for a multi-brand iGaming portfolio across casino, live casino and sportsbook. I lead campaign calendars, segmentation, automation and bonus budgets across markets, while managing a team of three.

Previously at Xtended Gaming, I took a single brand from pre-launch to an established multi-market operation, shaping go-to-market, lifecycle campaigns and an in-house gamification suite. At Bet28, I connected acquisition, product, payments, CRM and support during a casino brand launch.

I use player behaviour, BI data and continuous A/B testing to improve retention, reactivation, cross-sell and commercial value. My experience also includes digital marketing for iGaming and Web3 clients, including brand launches, community growth and partnerships.

Experience

Work history, roles, and key accomplishments

Current

Senior CRM Manager

Current

WeKnowGaming

Sep 2024 - Present (2 years)

Owns the full player lifecycle across a multi-brand iGaming portfolio, including campaign calendar, segmentation, automation, and bonus budget. Leads a team of three and works with BI, product, design, and VIP teams.

CRM Lifecycle Management Segmentation Marketing Automation Campaign Planning Gamification Bonus Management A B Testing Analytics Team Leadership Optimove Smartico

Senior CRM Manager

Xtended Gaming

Feb 2022 - Aug 2024 (2 years 6 months)

Owned a single brand end to end across multiple markets, from pre-launch to established operation. Led a team of four covering CRM, social media, and content, and launched the brand from scratch.

CRM Lifecycle Management Segmentation Marketing Automation Campaign Planning Gamification A B Testing Analytics Team Leadership Product Operations

Product Operations Manager

Bet28

Jan 2021 - Jan 2022 (1 year)

Supported brand launch and ran day-to-day operations between acquisition, product, payments, and CRM. Managed media buying, PSP relationships, KYC process, casino content, and CRM campaigns.

Product Operations Media Buying Payments KYC CRM Customer.io Campaign Execution Team Building Cross Functional Operations

Digital Marketing Manager

Dreamflex Digital

Dec 2019 - Dec 2020 (1 year)

Managed a portfolio of iGaming and crypto clients, acting as strategic marketing advisor and running campaigns end to end. Involved in launching brands and developing go-to-market strategies.

Digital Marketing Web3 Cryptocurrency Community Growth Go To Market Partnerships Investor Outreach

Sales and Marketing Specialist

Ajax Union B2B

Mar 2018 - Nov 2019 (1 year 8 months)

Supported the marketing team in developing and executing campaigns, including market research, email campaigns, social media, and website maintenance. Built marketing automation using Salesforce and HubSpot, resulting in a 35% increase in direct sales revenue.

Marketing Automation Salesforce HubSpot Social Media Email Campaigns Data Analysis