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Marija Sekulovikj

@marijasekulovikj

Marketing Operations Manager at Digital Silk, leading capacity planning and delivery across multidisciplinary marketing teams.

North Macedonia

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At Digital Silk, I work with the CMO and COO on operational strategy, resource planning, and delivery excellence. I lead capacity planning across Content, SEO, PPC, Paid & Organic Social teams.

I serve as Interim HoD, overseeing team performance, workload management, and operational delivery. I also manage escalations and resolve operational and resource challenges.

At Marketing Platform, I managed client onboarding and migration onto the platform, defining scope, timelines, and implementation plans. I guided clients through adoption, training, and email automation setup while coordinating with Product, QA, and Development.

Earlier, I managed marketing and web project delivery and worked on PPC and marketing campaigns. My experience includes resource management, process optimization, project delivery, and marketing operations.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Manager

Current

Digital Silk

Mar 2022 - Present (4 years 7 months)

Partnering with CMO and COO to drive operational strategy, resource planning, and delivery excellence. Leading capacity planning, resource allocation, and escalation management across marketing teams.

Marketing Operations Resource Management Capacity Planning Stakeholder Management Process Optimization Team Leadership Project Delivery Escalation Management

Project Manager Team Lead

Marketing Platform

Jun 2020 - Mar 2022 (1 year 9 months)

Supported onboarding, training, and development of new team members. Assisted with performance reviews, coaching, and process improvement initiatives.

Team Leadership Training Performance Reviews Coaching Process Improvement

Project Manager

Marketing Platform

Jun 2020 - Mar 2022 (1 year 9 months)

Managed end-to-end onboarding and migration of clients onto the platform. Defined project scope, timelines, and implementation plans to ensure successful onboarding.

Project Management Client Onboarding Implementation Training Email Automation Cross functional Coordination

PPC Specialist

LeanSEM

Mar 2019 - Jul 2019 (4 months)

Conducted keyword and competitor research to identify growth opportunities. Developed, optimized, and monitored PPC campaigns across multiple client accounts.

PPC Keyword Research Competitive Analysis Campaign Optimization Reporting ROI Analysis

Marketing Executive

Vrootok

Jun 2018 - Jan 2019 (7 months)

Planned and executed marketing campaigns to support brand growth and customer engagement. Managed email marketing initiatives and performance reporting.

Marketing Campaigns Email Marketing performance reporting Paid Social Google Ads Content Creation

Marketing and Web Project Manager

Digital Silk

Managed end-to-end delivery of marketing and web projects, ensuring scope, budget, and timelines were met. Served as primary client contact and coordinated cross-functional teams.

Project Management Budget Management Client Communication Cross Functional Collaboration Resource Allocation