I've built and run end-to-end B2B outbound systems for 60+ clients across SaaS, fintech, professional services, and marketing.
At Sopro, I owned outbound performance across the client portfolio, improving campaign performance by 10%+ through messaging, segmentation, and content A/B testing.
I build AI-driven ICP scoring and enrichment workflows in Clay, Instantly Supersearch, and Google Sheets, helping validate prospects, reduce wasted send volume, and improve lead quality.
I also manage the technical foundation behind campaigns: domains, sending websites, SPF, DKIM, DMARC, mailbox provisioning, warm-up, sender reputation, CRM integrations, reporting, and client strategy reviews.
