Open to opportunities

Olgica Loznalieva

@olgicaloznalieva

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Results-driven B2B SaaS marketer with 7+ years of experience.

North Macedonia

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What I'm looking for

I am looking for a role that fosters collaboration, encourages innovation, and offers opportunities for professional growth.

I am a results-driven B2B SaaS marketer with over 7 years of experience in accelerating pipeline growth and delivering successful marketing strategies. My expertise lies in competitive intelligence, market analysis, and customer insights, which I leverage to craft data-driven go-to-market plans that drive revenue and market expansion. I have a proven track record in optimizing processes, leading cross-functional teams, and achieving measurable outcomes, all while fostering a high-performance, collaborative work culture.

Currently, as the Director of Marketing at Regroup Mass Notification, I develop and direct end-to-end marketing strategies that drive pipeline growth through high-impact demand generation. I lead a high-performing marketing team, ensuring collaboration and accountability while aligning product, sales, and customer success teams to resonate messaging with key buyer personas. My notable achievements include improving website conversion rates and expanding the marketing pipeline significantly through targeted campaigns and optimized strategies.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing

Current

Regroup Mass Notification

Apr 2023 - Present (2 years 2 months)

Developing and directing end-to-end marketing strategies to drive pipeline growth through high-impact demand generation. Leading a marketing team, aligning product and sales teams, and overseeing cross-channel marketing efforts. Managing marketing budgets and implementing technologies to enhance operations.

Marketing Strategy Demand Generation Team Leadership Google Ads SEO Cross Functional Collaboration KPI Tracking Marketing Technology

Competitive Intelligence Specialist

Regroup Mass Notification

Apr 2021 - Apr 2023 (2 years)

Managed competitive intelligence and market analysis to inform strategic decision-making. Delivered insights on market conditions and competitor offerings, and drove sales enablement through training and messaging alignment.

Market Analysis Competitive Intelligence Sales Enablement Product Positioning Partnership Identification Reporting

Project Manager – Marketing & Competitive Intel

Growth Gurus

May 2018 - Apr 2021 (2 years 11 months)

Developed tailored marketing strategies for SaaS and eCommerce clients. Conducted market research, collaborated on advertising content, and managed end-to-end execution of marketing projects.

Marketing Strategy Market Research Project Management Data Analysis Quality Assurance

Project Manager - Corporate & Competitive Intelligence

Dynamics International Group

Apr 2016 - May 2018 (2 years 1 month)

Led market research and analytics teams in competitive assessments and business development projects. Conducted intelligence assessments and produced actionable insights to support client decision-making.

Market Research Assessments Business Development Risk Assessment OSINT Due Diligence Strategic Partnerships Analytics

Education

Degrees, certifications, and relevant coursework

Università Cattolica del Sacro Cuore

Master's Degree, Economics

2014 - 2016

Completed a Master's degree in Economics, focusing on advanced economic theories and their practical applications in business contexts.

Cardiff Metropolitan University

Bachelor's Degree, International Business & Marketing Management

2011 - 2014

Grade: First Class Honors

Achieved a Bachelor's degree with First Class Honors in International Business & Marketing Management, recognized on the Dean's list for being in the top 10% of students.