Julija Trajkoska

I am a Strategic Campaign Manager with 4+ years of iGaming experience designing and executing multi-brand CRM campaigns across casino and sportsbook verticals. I specialize in lifecycle management, behavioral segmentation, retention, and tournament campaign planning to drive engagement and revenue.

I build and automate complex campaign journeys using Smartico, Fast Track and other CRM platforms across email, SMS, push, on-site messaging and inbox channels. I leverage A/B and multivariate testing, performance analytics, and churn prediction to continually optimize conversion and retention outcomes.

I have led CRM across 6+ brands and multiple regions, collaborating cross-functionally with Sportsbook, Product, Analytics, Content, Design and Tech teams to align promotional roadmaps, creative execution and technical rollouts. I also create HTML/CSS/JavaScript templates and use AI tools to improve personalization and CTRs.

I hold certifications in front-end programming, project management, AI content writing, responsible gaming, and advanced Excel for analytics. I bring a data-driven, results-oriented approach and strong stakeholder leadership to scale campaigns and maximize player lifetime value.