Open to opportunities

Bonita Njeru

@bonitanjeru

Message

Dynamic business development executive with expertise in sales and marketing.

Kenya

Message

What I'm looking for

I seek a dynamic role in a growth-oriented company that values innovation and teamwork.

I am a dedicated business development executive with a strong background in sales and marketing, currently working at Future Bridge Events. My role involves acquiring clients and identifying potential markets, where I have successfully conducted extensive outreach through phone calls and social media. I thrive in fast-paced environments and am committed to meeting strict deadlines while delivering exceptional results.

With a Master's in Business Administration and a Bachelor's in Business Information Technology, I have honed my skills in strategic management and information technology. My previous roles, including Event Sales and Marketing Executive at Kenya Homes Expo and Projects Manager at Eastern and Southern Africa Dairy Association, have equipped me with the ability to implement effective marketing strategies and manage client relationships efficiently. I am passionate about driving business growth and enhancing customer satisfaction.

Experience

Work history, roles, and key accomplishments

Current

Business Development Executive

Current

Future Bridge Events

Nov 2024 - Present (8 months)

Acquired and supplied clients through various communication channels including phone, email, and social media, while also identifying and segmenting target markets. Monitored and analyzed sales and marketing campaigns, making necessary amendments to databases and research processes.

Market Segmentation Sales Analysis Database Management Social Media Marketing

Event Sales and Marketing Executive

Kenya Homes Expo

Feb 2022 - Oct 2024 (2 years 8 months)

Prospected and built a sales database through extensive calling and email communication, while also pre-qualifying and profiling leads. Booked and set up meetings with potential exhibitors and sponsors, consistently bringing in new business opportunities and sourcing sponsorships for the exhibition.

Lead Generation Client Relationship Management CRM Software

Marketing and Administration

Peterson Tents and Events

Jan 2021 - Jan 2022 (1 year)

Managed office operations, including handling phone calls, maintaining office equipment and supplies, and ensuring professional client interactions. Processed payments, generated financial documents using QuickBooks, and managed tax/VAT returns and document filing.

Office Administration Quickbooks Tax Filings

Projects Manager

Eastern and Southern Africa Dairy Association

Sep 2017 - Dec 2020 (3 years 3 months)

Prospected for exhibitors and delegates for the African Dairy Conference and Exhibition (AfDa), meeting potential clients, donors, and sponsors. Implemented marketing strategies for AfDa, conducted cold calling and emailing to generate new exhibitor databases, and participated in budgeting and program planning.

Project Management Marketing Strategy Cold Calling

Office Administrator

Acsure Office Solutions

Jan 2014 - Nov 2014 (10 months)

Managed front office operations, including welcoming visitors and handling clerical duties such as answering calls and preparing documents. Performed bookkeeping tasks, including invoicing, managing vendor files, and generating LPOs using QuickBooks.

Office Administration Bookkeeping Quickbooks document preparation

Assistant Lecturer

JKUAT Karen Campus

Sep 2013 - Aug 2017 (3 years 11 months)

Prepared and delivered relevant and precise lecture notes, integrating technology into classroom instruction. Guided students on projects and publications, ensuring timely receipt of coursework and adherence to course structure.

Curriculum Development Educational Technology Academic & Research

ICT Support

Bank of Africa- Kenya

May 2012 - Oct 2012 (5 months)

Provided comprehensive user support to all bank branches, ensuring seamless network performance through effective monitoring and troubleshooting. Performed regular maintenance of the server environment and related infrastructure for optimized system performance.

System Troubleshooting

Education

Degrees, certifications, and relevant coursework

Jomo Kenyatta University of Agriculture and Technology

Masters of Business Administration, Strategic Management

Activities and societies: Research Project: Factors Influencing Uptake of Agency Banking Strategy in Kenya.

Focused on Strategic Management, completing a research project on 'Factors Influencing Uptake of Agency Banking Strategy in Kenya'. Gained expertise in strategic planning and business analysis.

Jomo Kenyatta University of Agriculture and Technology

Bachelor of Business Information Technology, Business Information Technology

Grade: 2nd Class Honors- Upper Division

Activities and societies: Final year project: Enforcement of referential integrity in designing a system that Facilitates information Management in a video rental Library

Achieved a 2nd Class Honors - Upper Division. Completed a final year project on 'Enforcement of referential integrity in designing a system that Facilitates information Management in a video rental Library'.