Boluwatife User
@boluwatifeuser
Performance marketing leader scaling compliant iGaming user acquisition with data-driven CPA and ROI growth.
NigeriaWhat I'm looking for
I’m a performance marketing leader with 3+ years scaling user acquisition campaigns across highly competitive iGaming verticals (Casino, Betting, Sweepstakes), managing five-figure monthly budgets across Meta, Google Ads, X/Twitter, and programmatic channels. I lead full-funnel strategy with CPA optimization, ROI growth, and compliance-driven campaign architecture across multiple African and international markets.
Currently, I lead performance marketing operations for Communications Arc’s iGaming portfolio—managing multi-brand acquisition strategies for WuraBet, Betyakata, 9Jackpot, Sportsbet.io, and other regulated platforms. Alongside marketing, I serve as COO at Carmel Technologies, aligning teams through quarterly OKRs/KPI dashboards, standardizing execution processes, integrating AI workflow tools (ChatGPT, Claude), and developing go-to-market strategies with regulatory compliance in focus.
Experience
Work history, roles, and key accomplishments
Marketing Lead
Communications Arc
Jan 2024 - Present (2 years 6 months)
Leads performance marketing strategy and execution for an iGaming portfolio across Nigeria and international markets, managing multi-channel paid acquisition, budgets, and cross-functional delivery in regulated environments. Drove WuraBet’s launch to 4,993 registered users in week one via integrated multi-channel GTM.
Chief Operating Officer
Carmel Technologies
Jan 2024 - Present (2 years 6 months)
Leads company-wide operational alignment across marketing, product, and operations by implementing quarterly OKRs and KPI dashboards. Integrates AI tools into workflows, standardizes execution processes, and supports go-to-market efforts for emerging iGaming platforms with regulatory compliance.
Education
Degrees, certifications, and relevant coursework
Caleb University
Bachelor of Science, Mass Communication
2020 - 2024
Earned a Bachelor of Science in Mass Communication at Caleb University in Lagos State from 2020 to 2024.
Tech stack
Software and tools used professionally
Availability
Location
NigeriaAuthorized to work in
Job categories
Skills
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