Looking for a job

Ebuka Akara

@ebukaakara

Message

I scale product growth, acquisition, conversion, and revenue across digital platforms.

Nigeria

Message

What I'm looking for

I'm looking to lead growth across acquisition, activation, retention, and monetisation, using experimentation, analytics, and cross-functional collaboration to scale products and revenue.

I've built growth engines for HF Markets, Storipod, National Lottery Nigeria, QShop Tech, and SnappyCX, scaling products across fintech, SaaS, ecommerce, and gaming. At Storipod, I scaled the platform from zero to 200,000+ users, while at National Lottery Nigeria I grew the user base to 206,000 registered users within 12 months.

I use paid acquisition, SEO, lifecycle marketing, CRO, experimentation, and analytics to improve revenue and retention. I've managed over $500k in annual marketing spend, contributed to $2M+ in attributed revenue, delivered 7.8x ROAS, and led cross-functional teams across product, design, marketing, and agency partners.

Experience

Work history, roles, and key accomplishments

Current

Head of Growth (Part-time)

Current

Storipod

Jan 2025 - Present (1 year 8 months)

Built and executed end-to-end growth strategy, scaling Storipod from 0 to 200,000+ users. Designed experimentation frameworks and established growth reporting and KPI dashboards.

Growth Strategy User Acquisition Activation Retention Monetization Experimentation Behavioral Analytics KPI Dashboards Product Led Growth

Current

Senior Marketing Executive

Current

HF Markets (HFM)

Jan 2025 - Present (1 year 8 months)

Drove 100,000+ app installs across Google, Meta, TikTok and Programmatic channels, managing $228k annual ad spend and cutting CPI by 18%. Delivered 7.8x ROAS and contributed to $2M+ in attributed revenue.

Google Ads Meta Ads TikTokAds Programmatic Advertising Performance Marketing Bid Strategy Audience Segmentation ROAS optimization Creative Testing Cross functional Leadership

Head, Digital Marketing

SnappyCX

Jun 2024 - Dec 2024 (6 months)

Owned end-to-end growth strategy for a B2B SaaS platform, increasing conversion rates by 24% and growing organic traffic by 67%. Reduced CAC by 19% and improved email performance to 34% open rate.

B2B SaaS Growth Strategy Landing Page Optimization A B Testing Technical SEO Content Strategy Email Marketing Segmentation Personalization CAC Reduction

Head, Digital Marketing

National Lottery Nigeria

Nov 2022 - Jun 2024 (1 year 7 months)

Built digital acquisition function from scratch, scaling user base to 206,000 registered users within 12 months. Grew site traffic by 340% YoY and improved conversion rates by 31%.

Digital Acquisition Multi channel Campaigns Paid Media Organic Growth Social Media Funnel Optimization UX Retention campaigns Lifecycle Automation Programmatic Advertising CPA Optimization

Head, Growth Marketing

QShop Tech Inc

Mar 2018 - Nov 2022 (4 years 8 months)

Scaled ecommerce platform from 12,000 to 48,000 active users, delivering 23% YoY revenue growth. Managed NGN 75M+ annual budget, achieving 3.2x ROAS and running 200+ A/B tests.

Ecommerce Growth Marketing Acquisition Lifecycle Marketing Conversion Rate Optimization A B Testing Budget Management ROAS optimization Retention Experimentation Cross functional Alignment

Digital Marketing Manager

Snapilabs

Apr 2015 - Mar 2018 (2 years 11 months)

Delivered average 18% revenue growth across client accounts by optimizing paid and organic acquisition strategies. Improved lead generation by 29% and grew brand awareness metrics by 38%.

Digital Marketing Paid Acquisition Organic Acquisition Lead Generation Conversion Funnels Creative Testing Brand Awareness