Open to opportunities

GOODLUCK IDOWU FELIX

@goodluckidowufelix

I’m a performance marketing specialist driving ROI-focused customer acquisition across Meta, TikTok, X, Google, and Snapchat.

Nigeria

Message

What I'm looking for

I’m looking for a team where I can own performance marketing end-to-end—scaling multi-channel acquisition with rigorous tracking, A/B testing, and clear ROI reporting—while partnering with creative and analytics to improve CTR, CPA, ROAS, and conversions.

I’m a results-driven Performance Marketing Specialist with strong experience in fintech, e-commerce, and consumer brands, focused on customer acquisition, paid media growth, and ROI optimization. I manage multi-channel paid campaigns end-to-end, aligning strategy, KPIs, and budgets to deliver measurable performance across Meta, TikTok, X (Twitter), Google, and Snapchat.

At AxonAnalytics, I run PPC campaigns for clients across fintech, e-commerce, consumer goods, energy, and services—covering Google Ads (Search, Display, Shopping, YouTube), Meta Ads, TikTok Ads, and X Ads. I use in-depth keyword research, audience targeting, and competitor analysis, set up conversion tracking/pixels for accurate measurement, and continuously optimize with A/B testing on creatives, copy, audiences, and landing pages. I also produce detailed weekly and monthly performance reports, improving CTR, CPA, ROAS, and conversion rates through data-driven decisions and cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Current

PPC Specialist / Consultant

Current

Axon Analytics

Jan 2024 - Present (2 years 5 months)

Managed end-to-end PPC and performance marketing campaigns for fintech, e-commerce, energy, and services clients. Planned and optimized Google Ads, Meta, TikTok, and X campaigns with conversion tracking to improve CTR, CPA, ROAS, and conversion rates.

PPC Google Ads Meta Ads Conversion Tracking Pixel Setup Keyword Research A B Testing performance reporting

Performance Marketing Specialist

LemFi

Jan 2023 - Jan 2024 (1 year)

Led customer acquisition performance marketing across Meta, TikTok, X, Google, and Snapchat for fintech growth goals. Optimized CAC, conversions, and funnel performance through audience, creative, and placement testing with weekly and monthly reporting.

Customer Acquisition Paid Media Optimization Meta Ads Google Ads Analytics Reporting Funnel Optimization A B Testing

Marketing Manager & Specialist

StarTimesSolar

Jan 2021 - Jan 2022 (1 year)

Planned and executed paid media campaigns for lead generation and product adoption, using tracking and analytics for performance measurement. Ran A/B tests on creatives, audiences, and messaging and produced reporting with actionable optimization insights.

Lead Generation Paid Media & Strategy Conversion Tracking Analytics Reporting A B Testing Audience Targeting ROI Optimization performance reporting Data Analysis

Paid Ads Specialist

Dunamis Energy Drink

Jan 2020 - Jan 2021 (1 year)

Created and managed digital advertising budgets while planning paid campaigns to meet business KPIs. Conducted market research, wrote ad copy, collaborated on creatives, and delivered performance reports with recommendations to improve ROI.

Paid Advertising Budget Management Market Research Collaboration Campaign Management performance reporting ROI Optimization KPI Tracking

Digital Marketing Manager

Pristyno

Jan 2019 - Jan 2020 (1 year)

Owned the digital marketing strategy focused on traffic growth, customer acquisition, and revenue generation. Managed Meta and Google Ads, optimized the ad-to-checkout funnel, monitored CTR/CPC/CPA/ROAS and conversion rate, and reported insights for business growth.

Digital Marketing Strategy Meta Ads Google Ads Funnel Optimization Conversion Rate Optimization A B Testing Reporting

Ad Operations Assistant (Intern)

Opera Software

Jan 2019 - Present (7 years 5 months)

Supported ad operations by trafficking and monitoring campaigns across Opera products. Tested ad placements, identified delivery issues, and reported site functionality problems affecting client campaigns.

Ad Trafficking Ad Placement Testing QA Testing Opera Mini Testing Opera News Testing Opera Beta Testing Troubleshooting