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raab Ibiyemi

@raabibiyemi

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Performance marketing expert driving revenue with data-led paid acquisition and full-funnel optimization.

Nigeria

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What I'm looking for

I’m looking to lead performance marketing that’s relentlessly data-driven—owning paid acquisition, full-funnel optimization, and measurable growth. I want a team that values experimentation, tight tracking, and clear ROI across channels.

I’m a Performance Marketing Expert with 6+ years of experience scaling paid acquisition across Africa, the US, and Europe. I’ve managed $300K+ annual ad spend and delivered 500,000+ registrations, reducing acquisition costs by up to 70% through revenue-driven campaign optimization.

I specialize in full-funnel growth strategy, app user acquisition, and B2B/B2C lead generation, with strong conversion rate optimization and analytics to continuously improve ROAS, CAC, and LTV. From leading performance marketing teams to building tracking frameworks and go-to-market plans, I focus on measurable outcomes—like scaling app downloads 900% (50 to 500+ monthly) and cutting cost per registration by 70% through audience refinement and retargeting.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Manager & Team Lead

Current

ResQ-X

Dec 2025 - Present (7 months)

Led performance marketing and digital strategy for B2B and B2C fuel delivery and roadside rescue services, managing a team of four and a $5,000/month ad budget across 6+ platforms. Drove lead and conversion growth, including 50+ qualified B2B leads monthly and 200+ B2C conversions monthly, while improving app downloads from 50 to 500+ per month.

Performance Marketing Paid Media & Strategy Team Leadership Budget Management Performance Max Meta Ads Audience Refinement Retargeting Marketing Analytics ROAS CAC LTV Conversion Tracking CRM Integration Zoho Brevo Google Sheets

Performance Marketing Specialist

Shade International Entertainment (Betonly)

May 2025 - Nov 2025 (6 months)

Executed paid campaigns across Google Ads, X (Twitter), and DSPs, generating 30,776 registrations with $40,000 spend. Implemented conversion tracking with Google Analytics and Google Tag Manager, developed ad concepts to improve engagement and conversion rates, and optimized targeting, bidding, and creatives using daily/weekly reporting.

Google Ads DSPs Conversion Tracking Google Analytics Google Tag Manager Targeting Bidding Strategies performance reporting

Performance Marketing Specialist

iLOTBet

Sep 2023 - May 2025 (1 year 8 months)

Managed multi-market paid acquisition campaigns across Nigeria, Kenya, and Ghana, delivering 537,573 total registrations with $257,303 spend over 20 months. Created 40+ localized campaigns monthly, analyzed daily/weekly performance to optimize targeting and bidding, and resolved Facebook ad account issues to maintain campaign continuity.

Paid Acquisition Campaign Management Market Research Targeting performance reporting Facebook Ads

Digital Marketing Specialist

Kaklin Mobile Services

Nov 2022 - Dec 2023 (1 year 1 month)

Planned and executed Google Ads and Facebook campaigns aligned with company marketing goals, increasing website traffic by 20% and generating 100+ qualified leads. Managed Facebook and Instagram social media, growing followers by 60% and engagement by 80%, and optimized Google Ads for conversions using keyword and audience targeting.

Google Ads Facebook Ads Social Media Marketing Facebook Instagram Lead Generation Conversion Optimization Keyword Research Audience Targeting

Digital Marketing Specialist

Kayode Obembe Real Estate Company

Nov 2021 - Aug 2022 (9 months)

Generated leads online through targeted advertising and content marketing, resulting in a 40% increase in qualified leads. Managed the company’s CRM in HubSpot, implemented email marketing with Mailchimp, and created visual outreach materials using Canva as part of the media team.

Lead Generation Content Marketing CRM Management HubSpot Email Marketing Mailchimp Canva Outreach Marketing Coordination

Performance Marketing Specialist

GoNomad

Developed customer profiles and customer-focused landing pages on Elementor and managed Google Search and Performance Max campaigns to generate leads. Implemented conversion tracking (GTM, GA4, Meta Pixel, Google Ads tracking) and automated lead/CRM workflows using Zoho tools, Fluent Forms, and Google Sheets.

Elementor Lead Generation Landing Pages Google Ads Performance Max Keyword Research Conversion Tracking Google Tag Manager META Pixels Zoho Fluent Forms Google Sheets

Education

Degrees, certifications, and relevant coursework

Fountain University

Bachelor of Science in Mass Communication, Mass Communication

2015 - 2019

Grade: Second-Class Honours (Upper Division); GPA: 4.21/5.00

Bachelor of Science in Mass Communication at Fountain University (2015–2019), graduating with a Second-Class Honours (Upper Division) and GPA 4.21/5.00.