Bill Freedman

Doubled inbound inquiries and new customer wins for GridGain’s in-memory computing platform based on open source Apache Ignite. Built the growth marketing engine for a new Cloud/SaaS business while expanding the core enterprise software business. Served as interim head of marketing, overseeing a team of 7 employees and 3 agencies.

Operationalized the growth strategy for a nimble fintech business operating within a massive bank, sourcing 32% of WePay’s new payments customers. Upgraded the marketing technology stack, processes and metrics reporting to improve results, visibility, velocity, predictability and compliance.

Developed the “AI-first site search that drives conversions and revenue” strategic messaging and demand generation engine for a Series A eCommerce search service. Operationalized messaging into a conversion-optimized website, a diverse content library and demand generation campaign portfolio.

Drove measurable weekly growth of MQLs and sales accepted leads for a fast-growing enterprise API gateway platform. Managed projects ranging from launching a rebranded website to hosting bi-weekly webinars to re-invigorating Kong’s open source community activities.

Marketing strategy, operations and tactics focused on customer acquisition, lead generation, marketing automation and product marketing. Satisfied clients include: Nok Nok Labs, Magnet Systems, Cenzic, Symplified, Ribbit Telephony, Active Reasoning, Applicast, Scalix, Compiere, Dana Corporation and Instantis.

Marketing leader on the Series A team for an application-delivery-as-a-service solution targeting cloud-centric software architects and DevOps teams. Drove product-market fit experiments resulting in 4,500 monthly web visitors, a database of 15,000+ prospects, 5,000+ marketing qualified leads and 120 sales-qualified opportunities.

Designed closed-loop processes to recruit open source developers, sell subscriptions and generate enterprise sales opportunities. Grew registered developers from 0 to 300,000, and facilitated sales bookings from $0 to 500K in monthly recurring revenue.

As part of the pre-IPO marketing team, guided Remedy’s technology foundation, the Action Request System, through three major product releases and sustained triple-digit revenue growth over four years.