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Biljana Bozhinovska

@biljanabozhinovska

I build scalable CRM processes that improve retention, customer acquisition, and operational decision-making.

Germany
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What I'm looking for

I'm looking to lead CRM, customer success, process automation, or product initiatives where I can turn customer and business needs into scalable, data-driven, user-centered solutions.

I've led customer success and CRM strategy at Digital River, managing end-to-end responsibilities for a $750M SaaS client and surpassing annual revenue targets by 12%.

I translate customer feedback, business needs, and market trends into roadmap priorities, platform features, payment implementations, and scalable workflows. My work has reduced churn through billing optimization and machine-learning-supported strategies, increased renewal rates by 20%, and expanded payment methods and market reach to support customer acquisition.

Earlier at Arvato, I combined UX, analytics, process design, and usability testing to improve dashboards, online shops, affiliate collaboration, and customer journeys. I enjoy turning complex requirements into practical, user-centered solutions across sales and service teams.

Experience

Work history, roles, and key accomplishments

SA

AI Product Manager Bootcamp

Spiced Academy

Mar 2026 - Jul 2026 (4 months)

Completed an intensive product management course covering product design, UX, testing, backlog management, and product launch. Earned Scrum Product Owner certification.

DD

Academic Professional Coaching

Deutsche Angestellten-Akademie DAA

Jul 2025 - Dec 2025 (5 months)

Completed an intensive 6-month executive professional development and career strategy program.

AD

Junior Online Marketing Manager

Arvato distribution

Mar 2012 - Jan 2013 (10 months)

Optimized online shops through multilingual keyword research and SEO text writing, boosting organic traffic. Built and led a usability team, developing an internal strategy that enhanced customer acquisition rates.

AD

Junior Project Manager

Arvato distribution

Dec 2010 - Mar 2012 (1 year 3 months)

Coordinated and quality-controlled content and page localization activities for 40 Microsoft online shops. Communicated with translation agencies and coordinated internal and external online shop reviews.

GG

Internship in Online Marketing Team

Gjuce GmbH

Mar 2010 - Aug 2010 (5 months)

Developed an online wine shop concept using QFD method to define customer requirements and convert them into engineering specifications. Increased site engagement by 15% by supporting daily content maintenance.

QG

Internship in PR Team

Quotatis GmbH

Apr 2009 - Jul 2009 (3 months)

Researched, wrote, and edited PR texts in the area of renewable energy. Increased platform engagement by optimizing text for clarity and SEO.

Education

Degrees, certifications, and relevant coursework

SA

Spiced Academy

Bootcamp, Product Management

2026 - 2026

Completed an intensive product management bootcamp covering product design, UX, testing, backlog management, and product launch. Earned Scrum Product Owner certification.

DA

Deutsche Angestellten-Akademie

Certificate, Professional Coaching

2025 - 2025

Completed an intensive 6-month executive professional development and career strategy program.

University of Applied Sciences Aachen logoUA

University of Applied Sciences Aachen

Master of Arts, International Business Management

2008 - 2010

Pursued a Master of Arts in International Business Management with a focus on Customer and Service Management. Coursework included international marketing, IT strategy, CRM, and service management.

Ss. Cyril and Methodius University logoSU

Ss. Cyril and Methodius University

Bachelor of Science, Economics

2003 - 2007

Earned a Bachelor of Science in Economics with a focus on E-Business. Coursework included e-business management, multichannel marketing, and accessing applications over the internet.

Tech stack

Software and tools used professionally

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