Open to opportunities

Beth Weinstein

@bethweinstein

Fractional CMO transforming B2B SaaS marketing into measurable revenue growth with AI-enabled demand and enterprise pipeline.

United States

Message

What I'm looking for

I’m looking for a fractional or senior CMO opportunity to build AI-powered, revenue-focused growth systems—bridging brand and product with enterprise sales—while protecting funnel performance and scaling predictable pipeline.

I’m a senior marketing executive and Fractional CMO with 20+ years building growth engines across B2B SaaS, enterprise events, experiential marketing, media, technology, and high-touch service businesses. I reposition brands, develop product and platform narratives, and turn complex offerings into qualified pipeline, sales enablement, and measurable revenue growth.

I lead marketing systems across content, lifecycle, ABM, events, web, CRM, analytics, and sales enablement—bridging brand, performance marketing, product marketing, and enterprise sales needs in fast-moving environments. I also bring deep experience with AI-enabled marketing workflows, advanced AI prompting, AI-assisted research, AIO/SEO strategy, and multi-channel pipeline programs.

From 2011–present, I’ve served B2B, SaaS, technology, nonprofit, and enterprise clients by tying strategy to revenue goals—ICP definition, buyer journey mapping, messaging, lead nurturing, and data-driven campaign execution. More recently, I founded and lead an invite-only executive convening platform as Executive Producer, and I previously served as Marketing Director and Conference/Event leader—earning outcomes like record sales growth and recognition including “Most Profitable Event.”

Experience

Work history, roles, and key accomplishments

Current

Executive Producer

Current

Experience Makers Lab

Jan 2025 - Present (1 year 6 months)

Founded and leads a curated, invite-only executive convening spanning live production, design, touring, experiential technology, and vendor ecosystems. Owns brand positioning and sponsor strategy, designs the program architecture, and manages end-to-end production and attendee experience.

Product Positioning Experience Design Premium Event Platform Commercial Model Program Architecture Faculty Engagement Content Development

Current

Fractional CMO & Strategy

Current

BKA Marketing

Jan 2011 - Present (15 years 6 months)

Led fractional CMO and marketing strategy consulting for B2B/SaaS and enterprise clients, building revenue-tied GTM, demand generation, ABM, and marketing operations. Partnered with founders and sales leaders to clarify positioning, improve funnel conversion, and implement AI-enabled marketing workflows and CRM/marketing automation execution.

B2B SaaS Marketing Go To Market (GTM)Demand Generation Brand Development Positioning ABM Lifecycle Marketing Marketing Operations AI Marketing Sales Enablement HubSpot Salesforce Eloqua Marketo Workflows

Marketing Director

Ironpaper

Jan 2021 - Jan 2024 (3 years)

Directed B2B marketing strategy for clients across fintech, pharma, retail technology, cybersecurity, nonprofit, media, and enterprise software. Built content-driven demand generation and ABM programs, partnering cross-functionally and using analytics to optimize performance and ROI.

B2B Marketing Strategy Demand Generation Messaging Media Planning Lead Nurturing ABM Analytics Conversion Rate Optimization

Conference Director & Marketing

IQPC Exchange

Jan 2019 - Jan 2021 (2 years)

Produced and marketed executive-level programs for Fortune 1000 leaders across HR, IT security, data analytics, and enterprise transformation. Translated executive research into thought leadership and exclusive experiences, and built multi-platform virtual and in-person event marketing while serving as chair/emcee/moderator with Diversity & Inclusion programming.

Thought Leadership Marketing Campaigns Event Marketing Think Tank Style Experiences Chairing Emceeing Moderation

Marketing Director

Informa Global Exhibitions

Jan 2014 - Jan 2019 (5 years)

Owned marketing strategy and revenue-aligned campaign planning for two content portals and six events within live experience and production technology markets. Increased event revenue and attendance by an average of 35% year over year, and executed Eloqua/Salesforce-based lead generation and nurturing while managing GDPR rollout and database campaign optimization.

Marketing Strategy Audience Development Lead Generation Sponsorship Marketing Event Marketing Eloqua Salesforce Email Marketing Segmentation PR Content Marketing Attendee Acquisition Programs P&L management Mobile App Behavior

Global Marketing Director

Chauvet Lighting

Jan 2013 - Jan 2014 (1 year)

Led global marketing for Chauvet DJ and related product lines across the United States, Europe, and Latin America. Managed a $1M annual marketing budget with P&L accountability, drove record sales growth for a $70M business line, and oversaw experiential events and a global marketing/media mix including social, video, PPC, PR, and product launches.

Social Media Video Production Advertising PR PPC Education Marketing Event Marketing Product Launches Experiential Events Loyalty Programs P&L management Creative Development

Director, Professional Beauty Shows

SalonCentric

Jan 2012 - Jan 2013 (1 year)

Built and standardized a national tradeshow and events program for professional salon audiences under L’Oréal USA’s SalonCentric. Owned the national show calendar and onsite marketing/sales execution, managing teams and $5M annual budgets while delivering a 15+ show program supporting $50M+ in annual revenue.