Joey Nichols

I am a seasoned sales and marketing leader with a decade of experience in Consumer Packaged Goods (CPG) and the hemp, smoke shop, and cannabis industries, specializing in brand growth, revenue generation, and strategic leadership. My career highlights include managing and scaling sales teams, launching innovative products, and building strong partnerships with distributors and retailers to drive success.

As a founder and contributor to multiple successful brands, I’ve led product development, marketing campaigns, and sales operations, achieving $7.6M in sales for a single brand under three years. I thrive in dynamic, fast-paced environments and bring an entrepreneurial mindset to every role, balancing strategy and execution to deliver measurable results.

Beyond my professional achievements, I am passionate about fostering collaboration, cultivating emerging talent, and building brands that inspire trust and loyalty. I’m excited about opportunities to leverage my expertise in sales strategy, branding, and team leadership to contribute to innovative, forward-thinking companies.