BJ

Looking for a job

Ben Jackson

@benjackson

I build high-ROAS Google Ads campaigns that drive profitable growth.

I've led Communicate Marketing since 2008, building and managing paid search and paid social strategies for B2C and B2B clients. In the last 12 months, my Google Ads work generated £1.9 million in client revenue from £250K spend, achieving 7.5x ROAS.

I've transformed Google and Meta campaigns to deliver 40% year-on-year growth for a children’s retailer, 18x ROAS for a handbag retailer, and 8x ROAS for a home furnishings client. I bring hands-on Google Ads, Merchant Center, Tag Manager, GA4, Looker Studio, analytics, and agency account management experience.

Experience

Work history, roles, and key accomplishments

CM

Current

Performance Marketing Director

Current

Communicate Marketing

Apr 2008 - Present (18 years 5 months)

Founded and led a full-service performance marketing agency, managing high-budget Google Ads campaigns and delivering strong ROAS for clients across B2C and B2B sectors.

Google Ads Google Merchant Center Google Tag Manager GA4 Microsoft Ads LinkedIn Ads Meta Ads Performance Marketing ROAS PPC Paid Social Client Management Strategy

BD

Marketing Manager

Bennetts Trade Sales Direct

Jan 2005 - Jan 2008 (3 years)

Implemented a marketing plan and strategy focused on existing customers, resulting in sales growth of over 50% to over £9 million in three years.

Marketing Strategy Market Research Direct Mail Advertising PR Customer Segmentation

FL

Account Manager

FSW Limited

Jan 2001 - Jan 2005 (4 years)

Managed day-to-day running of 12-15 key accounts, including planning, controlling, organizing, and communicating, with responsibilities for client relationships and campaign delivery.

Account Management Client Relationships Campaign Management Budgeting Forecasting New Business Development

TW

Account Executive

The Works

Jan 1999 - Jan 2001 (2 years)

Junior position supporting account management with less responsibility and autonomy for day-to-day running of accounts.

Account Management Client Communication Project Support

JS

Radio Station Co-ordinator

John Mountford Studios

Jan 1997 - Jan 1999 (2 years)

Served as contact for contracted radio stations, organizing script writing and production of commercials.

Coordination Script Writing Commercial Production

Education

Degrees, certifications, and relevant coursework

WG

Wilsher Group

Impact Presentation Course, Presentation Skills

2000 - 2000

Completed the Impact Presentation Course in September 2000.

CM

Chartered Institute of Marketing

Advanced Certificate, Marketing

1997 - 1998

Completed the Advanced Certificate from the Chartered Institute of Marketing.

CN

City College, Norwich

Certificate, Marketing

1996 - 1997

Completed the Certificate from the Chartered Institute of Marketing.

WT

Wine and Spirit Education Trust

Higher Certificate, Wine and Spirit Education

1996 - 1996

Grade: Distinction

Completed the Higher Certificate with Distinction.

GO

Google

Google Certificate, Digital Marketing

Completed Google certificates in Search, Shopping, Display, and YouTube to help Communicate become a Google Partner.

RL

Royal Holloway College, University of London

Bachelor of Science (Hons), Geography

1992 - 1995

Grade: 2:1

Earned a BSc (Hons) in Geography with a 2:1 classification.

LN

Langley School, Norfolk

A levels, General Studies

1989 - 1992

Completed A levels in Geography, History, and Biology.

LN

Langley School, Norfolk

GCSEs, General Studies

1986 - 1992

Completed GCSEs in English, English Literature, Maths, Biology, Geography, History, French, and Chemistry.

Tech stack

Software and tools used professionally

Jackson

Google Ads

Availability

Looking for a job

Location

France

Authorized to work in

Website

communicatemarketing.co.uk

Salary expectations

45k+ GBP

Job categories

PPC Specialist Marketing Consultant Performance Marketing Director Marketing Manager Account Manager Paid Search Specialist Digital Marketing Manager PPC SEM Specialist PPC Consultant SEM PPC Specialist PPC Strategist

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