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Open to opportunities

Alex Menassa

@alexmenassa

Paid Media Manager scaling LTV-driven acquisition across 30+ markets with automation, A/B testing, and Smart Bidding.

What I'm looking for

I’m looking to lead multi-channel paid media at scale, using LTV-driven CAC, Smart Bidding, rigorous A/B testing, and custom anomaly monitoring/AI reporting to maximize ROAS and conversion rates—ideally remote worldwide.

I scale paid media operations from €250K to €20M+ annually across 30+ markets, leading performance marketing with LTV-driven CAC targets and Smart Bidding. I combine hands-on campaign optimization, A/B testing, and attribution modeling to consistently maximize ROAS and conversion rates at scale.

As a Lead Acquisition Manager at Superprof, I manage €20M+ annual budgets across Google Ads, Meta, TikTok, YouTube, Bing, and Reddit through an MCC structure with 50 sub-accounts. I’ve grown the acquisition team from 3 to 11 while scaling budget 80x—maintaining profitability via audience segmentation, continuous creative and landing-page testing, and automated performance reporting.

I also build tooling to protect performance: a Python and GitHub Actions anomaly monitoring system with automated Slack alerts across 30 markets, plus automated Python reporting pipelines and AI-assisted campaign analysis recommendations. Previously, as a Performance Marketing Consultant and Digital Strategist, I ran end-to-end acquisition funnels and built social/media buying capabilities—always with full KPI tracking and stakeholder-ready reporting.

Experience

Work history, roles, and key accomplishments

SU

Current

Lead Acquisition Manager

Current

Superprof

Sep 2021 - Present (4 years 9 months)

Scaled a paid media operation from €250K to €20M+ annually across 30+ markets, managing Google Ads, Meta, TikTok, YouTube, Bing, and Reddit. Led budget and profitability growth using LTV-driven CAC targets, Smart Bidding, and continuous A/B testing with custom Python automation for reporting and anomaly monitoring.

Google Ads Smart Bidding MCC Account Management A B Testing YouTube Vs Meta Analysis Slack Alerts

FR

Performance Marketing Consultant

Freelance

Jan 2019 - Aug 2021 (2 years 7 months)

Ran multi-channel performance campaigns across Facebook/Instagram, Google, LinkedIn, Twitter/X, Snap, YouTube, and TikTok for clients including Little Stories and Education Basket. Built and scaled acquisition funnels from targeting and launches through KPI tracking, conversion optimization, and stakeholder reporting.

Audience Targeting Conversion Rate Optimization KPI Tracking Campaign Optimization

MM

Digital Strategist

M&C Saatchi / Moonlike

Jan 2015 - Jan 2019 (4 years)

Managed approximately €300K average monthly media spend across 15+ major clients, combining media planning with hands-on campaign execution. Built and led the social media and media buying department from scratch and delivered digital and brand strategy recommendations across paid and organic channels.

Media Planning Campaign Execution Budget Management Social Media Strategy Audience Targeting Paid And Organic Channel Coordination

Education

Degrees, certifications, and relevant coursework

PP

Paris 1 Panthéon-Sorbonne

Master in Communication (CIE), Communication

Completed a Master in Communication (CIE) at Paris 1 Panthéon-Sorbonne.

PP

Paris 1 Panthéon-Sorbonne

Master in Banking and Finance, Banking and Finance

Completed a Master in Banking and Finance at Paris 1 Panthéon-Sorbonne.

PP

Paris 1 Panthéon-Sorbonne

Bachelor in Economics, Economics

Completed a Bachelor in Economics at Paris 1 Panthéon-Sorbonne.

Tech stack

Software and tools used professionally

GitHub

GitHub Actions

Gmail

Google Analytics

Google Ads

Remote

X++

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