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Barbara Tadros

@barbaratadros

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I drive multi-market paid media, demand generation, and commercial operations across EMEA and LATAM.

France

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What I'm looking for

I'm looking to lead data-driven paid media, demand generation, or commercial operations across international markets, combining campaign optimization, analytics, cross-functional leadership, and localized messaging to drive measurable growth.

I've driven paid media, demand generation, and commercial operations for Allurion Technologies across EMEA and LATAM, spanning eight markets in the medical technology sector.

As B2B Commercial Operations Manager, I led commercial planning, reporting, SAP and Salesforce workflow optimization, and partner allocation that contributed to more than $1.8M in quarterly revenue.

Previously, I managed a $3M annual demand-generation budget, contributing 48% of total commercial pipeline. Through full-funnel testing, bidding strategy, and landing-page optimization, I grew conversion rates by 62% year over year while reducing CPA by 20%.

At iMarketing Agency, I managed PPC and paid social for more than 10 technology and retail clients, improving ROAS by 42%. I enjoy pairing localized messaging, analytics, and cross-functional collaboration to build campaigns that convert.

Experience

Work history, roles, and key accomplishments

Senior Digital Marketing & Communications Manager

Allurion Technologies Inc.

Jan 2021 - Feb 2026 (5 years 1 month)

Led paid and organic demand-generation campaigns across 8 markets, managing a $3M annual budget and contributing to 48% of total commercial pipeline. Optimized Google Ads, Meta Ads, and LinkedIn campaigns to grow conversion rates by 62% YoY while reducing CPA by 20%.