Open to opportunities

Charly Geoffroy

@charlygeoffroy

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Paid media & social media manager driving performance, client satisfaction, and growth.

France

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What I'm looking for

Je recherche un poste axé performance media/social, où je pilote stratégies et opérations, collabore avec équipes créatives, et maximise ROAS tout en développant la relation client.

Je suis un Paid Media et Social Media Manager avec plus de 5 ans d'expérience en agence et en freelance, spécialisé dans la gestion de portefeuilles clients, le pilotage de process mensuels et la coordination d'équipes créatives. J'ai constamment cherché à améliorer la performance publicité et sociale en optimisant les dispositifs, structurant les livrables et garantissant la qualité d'exécution.

En freelance, j'ai géré plus de 6 clients B2B/B2C, structuré plannings éditoriaux, mis en place des reportings personnalisés et augmenté le ROAS moyen de +25%. Rigoureux et orienté résultat, je suis le point de contact privilégié pour la satisfaction client, l'upsell et la recommandation stratégique.

Experience

Work history, roles, and key accomplishments

Paid Media Manager

Freelance

Jan 2023 - Jan 2025 (2 years)

Managed a portfolio of 6+ B2B/B2C clients with end-to-end paid and social media strategy, improving average ROAS by 25% through optimizations and upsell recommendations. Coordinated creative teams, structured editorial planning, and delivered monthly reporting to ensure client satisfaction.

Meta Ads Google Ads GA4 ROAS CPA A B Testing Reporting Client Management

Responsible Media

Calliope

Jan 2022 - Dec 2023 (1 year 11 months)

Served as primary client contact for a branded podcast agency, leading cross-functional coordination between creative, production and performance teams and presenting monthly performance reviews to ensure scope and client satisfaction.

Client Management Campaign Management Reporting Media Strategy Presentation Performance Tracking

Social Media Manager

La Nouvelle

Jan 2019 - Jan 2022 (3 years)

Managed multiple high-demand client social accounts, contributed to strategic recommendations and commercial pitches, and organized shoots and social content production to increase brand visibility and engagement.

Social Media Strategy Content Production Client Servicing Strategic Recommendations Community Engagement

Project Manager

Citizen Productions

Jan 2018 - Jan 2019 (1 year)

Managed brand content and influencer projects, coordinating creative timelines and production to drive social activations that increased brand visibility and community engagement.

Project Management Influencer Marketing Content Production Coordination Scheduling Stakeholder Management

Audience & Web Manager

Marquetis Groupe

Jan 2015 - Jan 2018 (3 years)

Led acquisition-focused digital campaigns, optimized UX and web content, and managed cross-functional projects with performance analysis to improve audience metrics and conversion.

Web Analytics Campaign Optimization Performance Analysis Project Coordination